在備考商務(wù)英語的過程中,寫作是一個繞不開的話題,雖然從小到大都參加過無數(shù)的英語考試,但是商務(wù)英語考試的內(nèi)容更具有針對性。那么大家應(yīng)該如何提高自己的寫作能力呢?今天我們?yōu)榇蠹艺砹艘恍┖玫募记?,可以參考一下?/p>

  1、先陳述結(jié)論

  People today are simply too busy to ponder your thought processes. They need you to get to the point of the email within the first two sentences.

  現(xiàn)在人們沒有時間去斟酌你的思考過程。他們需要你在前兩句話中直接點明郵件的主旨。

  Wrong: In this white paper, we will investigate the potential impact of remedial sales training in our buyer/seller relationships. First, let us discuss the initial conditions which precipitated our inquiry.

  錯誤示例:在這本白皮書中,我們將調(diào)查補(bǔ)救銷售培訓(xùn)對顧客和銷售員關(guān)系的潛在影響。首先,在開始調(diào)查之前,讓我們討論一下初始條件。

  Right: If we don't fund the ABC sales training program, our sales will plummet.

  正確示例:如果我們不投資ABC銷售培訓(xùn)項目,我們的銷售額會大幅降低。

  2、使用第一人稱

  Strong business writing strengthens relationships. But how can you have a relationship with somebody you don't know or who hides behind biz-blab?

  有力的商務(wù)寫作能鞏固關(guān)系。但是如何和陌生人或是滿口術(shù)語行話的人建立關(guān)系呢?

  Wrong: "The operational goals of this organization include an increase in morale as well as overall job satisfaction."

  錯誤示例:這個組織的運(yùn)作目標(biāo)包括鼓舞士氣和提高工作滿意度。

  Right: "I want to enjoy working here. I'll bet you do, too."

  正確示例:我想要享受在這兒工作。我相信你也是。

  3、舉實例

  While abstract concepts have value, they're difficult to understand when not anchored by an actual example.

  雖然抽象概念有一定價值,但是如果沒有實例加以解釋就很難理解。

  Wrong: "The ability for sales and marketing to cooperate on sales opportunities is crucial to sustainable revenue growth."

  錯誤示例:通過銷售和營銷能力提高銷售幾率對可持續(xù)的銷售增長至關(guān)重要。

  Right: "The other day, we lost the Acme account because our sales message and our marketing message didn't jibe."

  正確示例:因為銷售信息和營銷信息不匹配,我們失去了重要客戶。

  4、兼顧情感和理性

  Human beings make decisions based on their emotions and then find intellectual reasons to defend the decision.

  人們根據(jù)情感做決定,然后再為決定找智力方面的理由。

  Wrong: "Our records indicate that 10% of our sales opportunities are lost without any sustained effort in the area of competitive analysis and comparison."

  錯誤示例:我們的記錄顯示我們因為缺乏在競爭分析和比較方面的持續(xù)努力而喪失了10%的銷售機(jī)會。

  Right: "Everyone around here loves winning deals so much that we get skittish when it comes to finding out why we lost a deal."

  正確示例:在場的每個人都想要贏得生意以至于當(dāng)我們找到丟失這筆生意的原因時,我們都坐立不安。

  5、使用生動的語言

  Using unimaginative biz-blab or tired old metaphors causes your writing to fade into the mental woodwork.

  使用那些無趣的術(shù)語或者老掉牙的比喻會掩蓋你的寫作。

  Wrong: "This action item calls for out-of-the-box thinking."

  錯誤示例:這項任務(wù)要求大膽開闊的想法。

  Right: "If you've got an idea that you're afraid might be half-baked, let's consider it anyway."

  正確示例:如果你有一個想法,那你擔(dān)心會中途流產(chǎn),沒關(guān)系先考慮再說。

  6、不要重復(fù)自己說的話

  Repetition adds bulk to your writing without adding any content. It drags your writing down and blunts whatever point you're trying to make.

  重復(fù)會使文章顯得冗長卻沒有實質(zhì)內(nèi)容。它會使你的文章大打折扣并且削弱你的觀點。

  Wrong: "This training program teaches you to learn the best tricks, tips, techniques and skills for every stage of the market process."

  錯誤示例:這個培訓(xùn)項目能教會你營銷過程中好的手段、方法、技巧和技能。

  Right: "This program teaches the best marketing tricks."

  正確示例:這個項目能教會你好的營銷手段。

  以上就是為大家整理的商務(wù)英語考試作文寫作技巧有哪些的相關(guān)內(nèi)容,希望能夠?qū)Υ蠹矣兴鶐椭W魑膶懽魈岣卟皇呛唵蔚氖虑?,尤其是想要取得不錯的成績,那么技巧在這個時候就會顯得尤為重要。