你有嘗試過冥想嗎？反正這個事在美國挺流行的，尤其是80后和90后，硅谷的冥想風(fēng)氣也很盛。

由于這個風(fēng)潮，冥想相關(guān)的APP也感受到了春天，2019年生意做得相當(dāng)好。

圖片來源：Sensor Tower

The?millennial obsession with wellness and self-care has led to a booming business for meditation apps.?

千禧一代對身心健康和自我保健的癡迷促進了冥想應(yīng)用軟件業(yè)務(wù)的發(fā)展。

In the first quarter of 2018, app intelligence firm Sensor Tower reported the top 10 “self-care” apps had pulled in some $27 million in revenue. Fast-forward to the end of 2019, and the numbers have gotten much higher.?

2018年第一季度，應(yīng)用軟件情報公司Sensor Tower（一家移動應(yīng)用數(shù)據(jù)分析公司）報告稱，排名前十的“自我保健”應(yīng)用軟件已獲得約2700萬美元的收入。到2019年年末，其收益更高了。

According to Sensor Tower’s latest data, just the top 10 highest-grossing meditation apps of 2019 — a subset of “self-care” apps — grew to $195 million. That’s a 52% year-over-year increase.

據(jù)Sensor Tower最新數(shù)據(jù)顯示，2019年最賺錢的十大冥想應(yīng)用（“自我保健”應(yīng)用的一類）的總收益就增長至1.95億美元，與去年同期相比增長了52%。

Meditation apps were already leading the self-care app market back in 2018, with apps like Calm, Headspace and 10% Happier driving revenue. Other self-care apps focused on mindfulness or yoga were popular as well, but further down the charts.

早在2018年，冥想類應(yīng)用就已經(jīng)在自我保健類應(yīng)用市場上領(lǐng)先，而Calm（平靜）、Headspace（內(nèi)心世界）和10% Happier（更開心10%）等冥想類應(yīng)用的收益皆有所增長。其他專注于正念或瑜伽的自我保健類應(yīng)用也很受歡迎，不過其排名要靠后一些。

Over the course of 2018, the top 10 meditation apps alone ended up generating $128 million in revenue. That was a huge increase from just a few years prior, when the top 10 meditation apps of 2015 had only pulled in just over $8 million in revenue.

2018年，僅排名前十的冥想類應(yīng)用就創(chuàng)造了1.28億美元的收益。與前幾年相比，收益大幅增長。就在2015年，排名前十的冥想類應(yīng)用的收益才剛剛超過800萬美元。

In 2019, the top 10 meditation apps grew revenues to $195 million.

2019年，排名前十的冥想類應(yīng)用的收益增長至1.95億美元。

Only two apps, however, have been in the top 10 list since 2015. Calm, which is estimated to have grossed $92 million in 2019, and Headspace, which grossed $56 million. Both saw revenues up year-over-year, as well, at 46% and 33%, respectively.

然而，自2015年以來，只有兩款（自我保健類）應(yīng)用位列應(yīng)用榜前十。2019年，Calm應(yīng)用的總收益預(yù)估為9200萬美元，而Headspace應(yīng)用的總收益預(yù)估為5600萬美元。與去年同期相比，這兩款應(yīng)用的收益皆有所增長，且分別增長了46%和33%。

多知道一點

冥想Meditation

正兒八經(jīng)的冥想并不只是閉眼休息，而是通過一些技巧來訓(xùn)練自己的專注力和感知能力，同時達到思維和情感上的冷靜狀態(tài)，現(xiàn)在已經(jīng)有很多與此相關(guān)的書籍、課程、app。但是學(xué)者們目前很難給冥想這個概念下定義，因為全球各地的冥想差別很大。

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