Everyone knows women love shopping - especially at this time of year. But according to a new survey women spend eight months of their lifetime bargain-hunting. The study surveyed 4,000 women and found the average woman will wander around stores for at least 20 minutes each shopping trip. And with most women making a trip to the shops eight times a month, that means two hours and 40 minutes is whiled away looking for that perfect item of clothing. The nationwide study of women aged 18 to 45 quizzed them on their shopping habits and spends.

Four in ten admitted they liked the thrill of bagging a bargain whilst 29% felt guilty spending money on themselves. Almost half (45 per cent) said they try to avoid ever paying full price for something, and 50 per cent said they never buy anything on at least two of their eight shopping sprees a month.Two thirds of women later regret buying something when they return home of which 60 per cent realise their new purchase does not actually fit properly, 40 per cent convince themselves they don’t like it and one in six find it cheaper elsewhere. A quarter of women also said they make up excuses to justify the amount they have spent at the shops.

"Women have a good eye for a deal, enjoying the thrill of getting something at a discounted price. Yet despite making savings, they still feel guilty and use excuses to try to justify their purchase to their husband or boyfriend." We're seeing a response to the weather-related delivery problems for online shopping, with an increase in free deliveries or free upgrades to next day delivery.

誰都知道女人最愛購物，特別是每年這個時候。但一項(xiàng)最新研究顯示平均每個女性一輩子都要花費(fèi)8個月的時間搜索便宜貨。這次的調(diào)查對象為4000名女性，調(diào)查范圍是在英國、平均年齡從18歲到45歲的女性群體，數(shù)字說，她們平均每次外出都得花平均20分鐘在大大小小的購物店搜尋心儀商品，大多數(shù)女人每周購物8次，這意味著她們一個月就得“浪費(fèi)”快3個小時貪婪地選購商品。

其中，40%的女人承認(rèn)她們“熱愛”看到“大減價標(biāo)志”，但是過半女性承認(rèn)她們不愿付“全價”去購買商品，而但凡碰到商家打折，她們就控制不住內(nèi)心的購物欲望，“貪圖便宜”欲罷不能。都說“欲望是魔鬼”，那購物的欲望恐怕是魔鬼中的魔鬼了，因?yàn)橛腥种呐耸謶M愧地承認(rèn)她們在減價中買的60%的東西都“不適用”，她們“很后悔”。要不就是40%的商品她們都不喜歡了，或者發(fā)現(xiàn)她們買得貴了，所有的一切都成為她們繼續(xù)購物的借口：既然買得不合適，那就再看看吧！

有專家分析：“女人愛購物是天性使然，她們特別喜歡減價的東西，但是她們并不是“十惡不赦”。呵呵，她們買了東西后還是能感到愧疚感，會向丈夫或者男朋友撒撒嬌什么的?！苯衲暧庥霭倌暌挥龅暮?yàn)榕吕淙藗兌紤械猛獬鲑徫?。另一種程度上又促進(jìn)了“網(wǎng)購”的生意，聰明的商家了解到 “愛占小便宜”女性的購物心理后，大打“免費(fèi)快遞”旗號，希望能吸引到一批又一批的瘋狂消費(fèi)者。