說起歌手轉行美妝界最成功的例子，大家可能都會想到蕾哈娜的品牌Fenty Beauty。

似乎是日日的成功讓其他明星也蠢蠢欲動。最近，賽琳娜·戈麥斯也推出了自己的彩妝牌子，命名為Rare Beauty。

不知道大家會買賬嗎？

The?2010s were truly the decade of the celebrity beauty brand. So many stars started makeup, skin-care, and hair-care companies: Rihanna, Drew Barrymore, Kylie Jenner, Kim Kardashian West, Millie Bobby Brown, Tracee Ellis Ross, Miranda Kerr, Lady Gaga, Jessica Alba — and that's not even close to all of them.

21世紀10年代真是明星美妝品牌頻繁出現的十年。有好多的明星都開創(chuàng)了自己的美妝、護膚以及護發(fā)品牌，包括蕾哈娜、德魯·巴里摩爾、凱莉·詹娜、金·卡戴珊·韋斯特、米莉·博比·布朗、特雷西·埃利斯·羅斯、米蘭達·可兒、Lady Gaga、杰西卡·阿爾芭——這還不是全部。

But if you thought the 2020s would usher in a new era in which famous entertainers don't launch beauty lines, Selena Gomez is here to set you straight with the introduction of Rare Beauty.

但是如果你認為21世紀20年代明星們不會再發(fā)布美妝品牌而是會開辟一個新領域的話，賽琳娜·戈麥斯會用她的美妝品牌Rare Beauty的發(fā)布把你拉回這條路上來。

On Tuesday, February 4, Gomez went live on Instagram to announce the upcoming launch of Rare Beauty, which appears to be predominantly a makeup brand — though she may bag to differ. "It’s not just a brand. It’s going to be a lifestyle," she told viewers.

在2月4日，戈麥斯在Instagram上直播，宣布了Rare Beauty即將發(fā)布，而這個品牌看起來似乎主要是個美妝品牌——雖然她本人可能會要做個澄清?！斑@不僅僅是個品牌。它將會成為一種生活方式。”她在直播中這樣告訴觀眾們。

Sitting on a couch and wearing a yellow sweater and red lipstick, the singer and actor told viewers that she's been working on Rare Beauty for two years, and she has a strong vision for the vibe she wants it to send. "I wanted to make a brand where you feel comfortable. You know, I think people feel the pressure — I know I do — where you kind of feel like you need to look like everyone else or you should get this because that's what everybody else gets," she said.

這位歌手和演員坐在沙發(fā)上，穿著黃色的毛衣、涂著紅色的唇膏，告訴觀眾，她在Rare Beauty這個項目上花費的時間已有兩年了，她對傳遞它的氛圍有很強的遠見?！拔蚁氪蛟煲粋€讓你感到舒適的品牌。你知道，我認為人們會感受到壓力——我知道我會——感覺到你需要看起來與其他人一樣，否則你應該來試一下Rare Beauty，因為這就是其他人所嘗試的?！彼f。

That undercurrent of individuality is expressed in the promotional posts up on the new Rare Beauty Instagram page. "I want us all to stop comparing ourselves to each other and start embracing our own uniqueness," Gomez says in a voice-over. "You're not defined by a photo, a like, or a comment. Rare Beauty isn't about how other people see you. It's about how you see yourself."

在新的Rare Beauty Instagram頁面上的促銷帖子中，個性隱隱地流動著。戈麥斯在旁白中說：“我希望我們大家停止自我比較，開始擁抱自己的獨特性。你不是被照片、喜歡或評論所定義的。Rare Beauty與別人如何看待你無關。它與你如何看待自己有關。”

At this point, there's virtually no information about what products will be offered — the video implies that there will be lip colors and complexion products, at the very least, and the trademark application she filed in 2019 encompasses a wide array of cosmetic items. But what we do know is that Rare Beauty will be launching at Sephora and in Sephora locations inside JCPenney this summer.

目前，幾乎沒有關于Rare Beauty將提供哪些產品的信息——視頻暗示至少會有唇彩和膚色產品，她在2019年提交的商標申請中涵蓋了各種各樣的化妝品。但是我們目前知道的是，Rare Beauty將于今年夏天在絲芙蘭和JCPenney內的絲芙蘭中推出。

多知道一點

Fenty Beauty

Fenty Beauty是一個由歌手蕾哈娜在2017年9月推出的化妝品品牌。該品牌因其對膚色和性別的廣泛包容而廣受歡迎，尤其是其Pro Filt'R粉底。最初的系列粉底推出40種色調，后來擴大到50種。除了粉底，Fenty的50種色調的遮瑕膏為所有皮膚類型提供了多種選擇。提供這么多色系的目的是為了區(qū)別于其他不迎合廣闊市場的化妝品公司。Fenty Beauty被《時代》雜志評為2017年最佳發(fā)明之一。

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