Instagram’s New Checkout Feature Makes Online Shopping Easier
Instagram最新的Checkout功能讓線上購(gòu)物更方便

Instagram announced their new Checkout function and it looks like it’s going to radically change the way we shop online.
Instagram最新發(fā)布了Checkout功能,似乎要徹底改變我們的線上購(gòu)物方式。

By linking credit card details to your profile, Instagram will let you click-to-buy directly within the app without having to be redirected to a brand’s website.
通過(guò)把你的信用卡綁定到賬號(hào)上,Instagram支持應(yīng)用內(nèi)直接點(diǎn)擊購(gòu)買(mǎi),無(wú)需轉(zhuǎn)至品牌網(wǎng)站。

That means no more inputting shipping details every time you buy somewhere new. The Checkout function is designed to make your shopping experience more streamlined, and potentially facilitate a few more impulse purchases.
這樣一來(lái),就不用每次買(mǎi)新的東西時(shí)都輸入詳細(xì)的配送信息,Checkout功能簡(jiǎn)化了購(gòu)物體驗(yàn),也可能會(huì)帶動(dòng)更多沖動(dòng)消費(fèi)。

Prior to the reveal, Instagram has been trialing shoppable features including product tags in posts and product stickers in Stories, and according to Vogue it was a success, with 130 million people tapping the product tags each month.
此前,Instagram就一直在試驗(yàn)購(gòu)物功能,嘗試過(guò)在廣告中加入產(chǎn)品標(biāo)簽、故事里加入產(chǎn)品圖標(biāo)等,《Vogue》雜志表示過(guò)去的嘗試確實(shí)成功了,每月有1.3億用戶點(diǎn)擊產(chǎn)品標(biāo)簽。

Instagram proposes the new function will make online shopping more secure, too.
Instagram推出的新功能也會(huì)增強(qiáng)線上購(gòu)物的安全性能。

As part of the beta launch, you can use the function with participating brands including Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike, and Warby Parker.
在其發(fā)布的測(cè)試版中,你可以用該功能購(gòu)買(mǎi)Burberry, Prada, Oscar de la Renta, Balmain, Michael Kors, H&M, Zara, Nike,和?Warby Parker等參與品牌。

?

(翻譯:阿忙)