2019.02.26

周二 Tuesday

trademark?/'treidma:k/?

n. 商標

McDonalds?lost the EU?trademark?to the #Bigmac and this is how BurgerKing has launched in Sweden.
麥當勞在歐盟區(qū)失去了 #巨無霸 這個商標，于是漢堡王在瑞典推出了同名產(chǎn)品。

The cheekily-named items are: Like a Big Mac, but Actually Big.?
漢堡王這套貼臉推出的新品名叫：宛如巨無霸，大過巨無霸。

In true Burger king style, the 'beef' between the brands was created by creative agency INGO.
這真的是純正的漢堡王作風，而兩個品牌之間的這個猛料是由創(chuàng)意事務(wù)所INGO操刀的。

McDonald’s bid to trademark “Big Mac” in Europe went down the drain — and Burger King came at it with a whopper of a burn in response.
麥當勞的“巨無霸”商標在歐盟這就打水漂了，而漢堡王作為回應(yīng)推出的是一款挑釁的皇堡。

A European court ruled last month in favor of an Ireland-based fast-food chain called Supermac’s and revoked McDonald’s registration of the trademark for its iconic burger.
歐洲的一個法院上個月剛剛給愛爾蘭的一個叫Supermac’s的快餐連鎖品牌開了綠燈，并且駁回了麥當勞給自家標志產(chǎn)品注冊商標的申請。

In response, Burger King’s Swedish operation revamped its menu — with a whole section called “Not Big Mac’s.”
作為回應(yīng)，漢堡王的瑞典分支翻新了自己的菜單，推出了一整個叫“不是巨無霸”的系列。

The biting sign lists options for “Like a Big Mac but Actually Big,” “The Burger Big Mac Wished it Was” and “Anything but a Big Mac.”
其中可供選擇的單品有“宛如巨無霸，大過巨無霸”、“巨無霸希望成為的漢堡”還有“反正不是巨無霸”。

“McDonald’s just lost its trademark for the Big Mac for suing a much smaller player … it’s too much fun for us to stay away,” said Iwo Zakowski, CEO of Burger King’s Swedish operation, according to the Guardian UK.
根據(jù)《衛(wèi)報》英國版的報道，漢堡王瑞典分支的CEO艾沃·查科夫斯基說：“麥當勞剛剛和一個體量小得多的對手打官司打輸了，并且因此失去了自己的商標……如果我們不介入就太不好玩了?！?/div>

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今日詞匯

trademark?/'treidma:k/?

n. 商標

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這個詞不難理解，意思就是“商標”：

'Big Mac' is McDonald's best known trademark.
“巨無霸”是麥當勞最著名的商標。

需要提一下的是它的引申義，它可以用來表示“特征”、“標志”：

The spiky punk hairdo has become his trademark.
那種刺猬式的朋克發(fā)型已經(jīng)成了他的標志。

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