H&M要做內(nèi)衣了?每件單品都美到炸裂!
作者:urldefense編輯團(tuán)隊(duì)
2018-06-27 19:45
Over the years, H&M has driven crowds of customers to its till points with designer collaborations from Kenzo to Karl Lagerfeld and Erdem.
數(shù)年來(lái),H&M聯(lián)合Kenzo、Karl Lagerfeld 還有設(shè)計(jì)師Erdem推出的合作款吸引了無(wú)數(shù)消費(fèi)者。
However, the Swedish retail giant is yet to join forces with a lingerie brand.
不過(guò)這個(gè)瑞典零售巨頭開(kāi)始和內(nèi)衣品牌合作。
This summer, H&M is launching its first underwear collaboration, with the trailblazing Amsterdam-based Love Stories.
今夏, H&M宣布將首次與內(nèi)衣品牌Love Stories合作,首次推出內(nèi)衣系列。Love Stories是一家荷蘭阿姆斯特丹的內(nèi)衣品牌。
A brand that hit the scene in 2013, Love Stories is well-known for its eclectic prints, super-comfortable designs and mix-and-match approach to underwear – all featured in this new line.
該品牌創(chuàng)立于2013年,L因其不拘一格的印花、混搭風(fēng)格以及舒適的設(shè)計(jì)而聞名。此次合作也會(huì)將這些運(yùn)用到新的產(chǎn)品線。
Designed together with H&M's in-house team, the new range features the distinctive print and colour combinations of Love Stories, which its founder, MarloesHoedeman calls “perfect mismatches” – think leopard print, stars and bold florals mixed with lace, athletic stripes and ruffled edges.
所有產(chǎn)品均由H&M團(tuán)隊(duì)和Love Stories共同設(shè)計(jì)完成,具有鮮明的Love Stories印花與色彩組合。創(chuàng)始者Hoedeman將之稱為“完美的混搭”,他認(rèn)為豹紋、星星與怒放的鮮花和蕾絲、運(yùn)動(dòng)條紋以及褶邊搭配在一起。
The colour palette consists of dusky pink, black and olive green, and everything can be effortlessly mixed and matched to suit any mood or fit your personal style.
色彩主要為暗粉、黑色與橄欖綠。所有產(chǎn)品都能根據(jù)心情隨意混搭,讓穿著者充分展示她們的個(gè)性。
“Lingerie has always been an important part of fashion. With this collaboration, we really want to show that lingerie can be just as fun and expressive as clothes even if it's not always on view, and therefore Love Stories was the perfect fit,” she said.
“內(nèi)衣一直都是時(shí)尚的重要組成部分。借助這次合作,我們希望告訴人們即使內(nèi)衣通常'隱而不見(jiàn)',它們依然可以像其他服裝那樣充滿趣味和表現(xiàn)力,就這點(diǎn)來(lái)看,Love Stories是我們的完美搭檔。
“We've long admired Marloes for her energy, her drive and, of course, her designs, so we're thrilled to be doing this together.
我們一直都十分欣賞Marloes,她精力充沛、干勁十足,總能想出讓人驚艷的設(shè)計(jì)。所以我們很高興能與她進(jìn)行合作?!?/div>
The H&M x Love Stories collaboration will be available in selected stores worldwide as well as online from 9 August.
此次H&M x Love Stories的合作系列從8月9日開(kāi)始線上線下同時(shí)開(kāi)售。
(翻譯:林潯鷗)
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