?

后門(mén)戶時(shí)代的互聯(lián)網(wǎng)
——在第四屆中美互聯(lián)網(wǎng)論壇的發(fā)言
新浪網(wǎng)執(zhí)行副總裁兼總編輯 陳彤
2010年11月8日

The Internet in the Post-portal Era
By Chen Tong
Executive Vice President and Editor-in-Chief,

能夠有機(jī)會(huì)與來(lái)自中美兩國(guó)的人士一起探討互聯(lián)網(wǎng)的現(xiàn)狀與未來(lái)，感到非常榮幸。今天我想以“后門(mén)戶時(shí)代的互聯(lián)網(wǎng)”為題，以“門(mén)戶”作為觀察的圓心，對(duì)當(dāng)前中國(guó)互聯(lián)網(wǎng)的變化和特點(diǎn)談幾點(diǎn)看法，希望能對(duì)各位了解中國(guó)互聯(lián)網(wǎng)的最新趨勢(shì)有所幫助。
I feel very much honored to have this opportunity to discuss the present and future of the Internet with guests from China and the United States. Today, I would like to express some of my views on the changes and characteristics of the Internet in China, and I hope you will find my words useful to understand the latest trends of the Internet in China.

當(dāng)然，我想首先要明確的是“門(mén)戶”的概念。實(shí)際上，在中國(guó)，我們今天所談?wù)摰拈T(mén)戶與當(dāng)初YAHOO在美國(guó)初創(chuàng)時(shí)所說(shuō)的門(mén)戶已經(jīng)有了很大不同。那個(gè)時(shí)候，提供搜索服務(wù)為主的網(wǎng)站成為網(wǎng)民進(jìn)入互聯(lián)網(wǎng)的“門(mén)戶”。而在中國(guó)，門(mén)戶的意義除此之外，更多還包含了“大而全”的資訊信息超市的含義。新浪、搜狐、百度等網(wǎng)站及其基本服務(wù)上可以說(shuō)是門(mén)戶網(wǎng)站的基本形態(tài)。由于這些網(wǎng)站在中國(guó)互聯(lián)網(wǎng)的發(fā)展過(guò)程中出現(xiàn)早、影響大，因而也為中國(guó)互聯(lián)網(wǎng)深深地打下了 “門(mén)戶概念”烙印。從這個(gè)意義上也可以解釋，為什么今天我們會(huì)以后門(mén)戶網(wǎng)站時(shí)代作為一個(gè)觀察的視角。
First, let me clarify the concept of a ‘portal’. Actually in China, the portal that we are discussing today is very different from the ‘portal’ at the time when Yahoo was created in the US. In those days, Websites with search as their main function served as the ‘portal’ for Internet users to enter the Internet. While in China, ‘portal’ also means a “l(fā)arge and complete” supermarket of news and information. , and , etc., together with their basic services represent the basic patterns of portal sites. These Websites emerged early and exerted great influence in the course of development of the Internet in China, and therefore they deeply branded the Internet in China with the concept of ‘portal.’ This explains why we can use ‘post-portal era’ as a perspective of observation.

應(yīng)該說(shuō)，所謂“后門(mén)戶時(shí)代”，在中國(guó)網(wǎng)絡(luò)界并不是一個(gè)新出的說(shuō)法。其實(shí)從2001年開(kāi)始，從搜索、無(wú)線增值、網(wǎng)絡(luò)視頻、SNS社區(qū)陸續(xù)興起，就不斷引發(fā)大家對(duì)于“后門(mén)戶時(shí)代”的討論。
It’s should be noted that the so called ‘post-portal era’ is not a new wording in Chinese Internet circles. Actually since 2001, with the successive emergence of search, mobile value-added services, online videos and SNS communities, people have been aroused to discuss the ‘post-portal era’.

后門(mén)戶時(shí)代并不是指門(mén)戶網(wǎng)站影響力的減弱，而是一個(gè)在更廣泛的觀察視角來(lái)看：從整個(gè)互聯(lián)網(wǎng)的網(wǎng)民上網(wǎng)行為而言，門(mén)戶網(wǎng)站已經(jīng)不再是唯一或者是主要的入口；從門(mén)戶網(wǎng)站的內(nèi)容模式而言，門(mén)戶的內(nèi)容將不限于傳統(tǒng)的新聞加廣告；從網(wǎng)絡(luò)業(yè)務(wù)模式而言，不再以“大而全”為特征的網(wǎng)絡(luò)產(chǎn)品形式將大量涌現(xiàn)。
‘Post-portal era’ does not mean the ebbing of the influence of portal sites. It rather means that from a wider perspective: as regards the surfing behavior of users of the entire Internet, portal sites are no longer the only or main entrance; as regards the content modes of portal sites, the content of portal sites are no longer limited to the orthodox mode of a mix of news and ads; as regards the business patterns of the Internet, many online products not featuring the ‘large and complete’ will spring up.

從這幾個(gè)維度來(lái)看，相比以前，近兩年中國(guó)互聯(lián)網(wǎng)的后門(mén)戶時(shí)代特征顯得尤為明顯。
From these perspectives and in contrast with the situation of the past, the post-portal characteristics of the Internet in China have looked particularly marked during the recent couple of years.

首先，門(mén)戶網(wǎng)站自身的內(nèi)容和服務(wù)模式不斷創(chuàng)新，擺脫以往單一的資訊加廣告模式。
First, the continuous innovations of portal sites in their content and service patterns have let them to shake off the single, old-mode mix of news and ads.

????? 更多互聯(lián)網(wǎng)學(xué)習(xí)資訊請(qǐng)參看互聯(lián)網(wǎng)學(xué)習(xí)者大會(huì)專題。