British Council播客——Public Relations公共關(guān)系
作者:British Council
來源:British Council
2017-07-19 18:35
When I was at university I did a business course that covered advertising, marketing, sales and public relations. I’m really glad I did this particular course as, although it was vast, it gave me an overview of business in general and the different careers in communications.
我在大學(xué)期間讀了商務(wù)課程,涵蓋了廣告,營銷,銷售和公共關(guān)系。雖然這個課程包含的內(nèi)容廣,但我還是很開心學(xué)了這門課程,它讓我了解到商務(wù)的基本概述和有關(guān)溝通的不同職業(yè)。
While I was studying I realised that I was most interested in Public Relations and so I joined a couple of associations so I could start networking before leaving university.Through one of the organisations I joined I was able to meet lots of experienced professionals who gave me advice on getting into the industry. I was also offered an internship in my final year. This meant I could build up my portfolio even before I’d finished studying. I think that it’s extremely important, especially today when there are so many people wanting to work in PR, to do an internship to a. get a foot in the door and b. have more on your c.v. than simply your studies. You have to show willing and prove that you’re an enthusiastic, ambitious person who wants to succeed. It was hard studying and working at the same time but at least it prepared me for the deadlines and long hours you’re expected to put in with a PR job.
在學(xué)習(xí)階段,我發(fā)現(xiàn)我最感興趣的是公共關(guān)系,所以我參加了幾個社團(tuán),好讓自己在離開大學(xué)之前好好與人溝通交流。通過我參加的一個組織,我遇見很多富有經(jīng)驗的專家,他們給了我關(guān)于這個行業(yè)的一些建議。我也在大學(xué)最后一年獲得實習(xí),這個實習(xí)讓我在結(jié)束大學(xué)學(xué)習(xí)前建立起自己的人際關(guān)系網(wǎng)。我認(rèn)為這是特別重要的,特別是在人人都想進(jìn)入公共關(guān)系行業(yè)的今天。實習(xí)一方面是入行,另一方面是豐富簡歷,豐富非學(xué)習(xí)方面的經(jīng)驗。你必須展現(xiàn)你的決心,證明你是一個熱情,有抱負(fù),渴望成功的人。同時也要努力工作學(xué)習(xí),至少準(zhǔn)備好迎接進(jìn)入公共關(guān)系后的截止日期和長時間工作。
My internship also meant that I built up a list of contacts in the media and PR industry itself. Both areas were very important in helping me get my first job as an Account Coordinator with a corporate public relations agency. I had to write and proofread flyers, keep track of media databases and other admin-type stuff. It wasn’t the most exciting of jobs but at least it gave me a better insight into PR and helped me decide what I wanted to do after. I didn’t have much journalism experience either before working for this company so I learnt that as I went along.
我的實習(xí)同時也說明我建立了一個媒體和公共關(guān)系行業(yè)的聯(lián)系人列表。我的第一份工作是協(xié)助一個企業(yè)公共關(guān)系機(jī)構(gòu)的客戶助理,而這兩個領(lǐng)域都對我獲得第一份工作有著很重要的影響。我負(fù)責(zé)書寫和校對傳單,跟蹤媒體數(shù)據(jù)庫和其他行政類型的事情。這并不是很令人興奮的工作,但是至少它讓我更好地洞悉公共關(guān)系,幫助我決定我接下來想做什么。在這個公司工作之前,我沒有很多媒體方面的經(jīng)驗,所以在工作的期間我學(xué)到很多。
After about nine months, when I felt ready to tackle something a bit meatier, I applied for a job, still within the same company, with more responsibility. I became an Account Executive and very quickly felt at home in my new job. That was about two years ago. I’ve much more contact with our clients and I play a large role in developing public relations strategies. I still do a lot of writing with press releases but I’m also more involved in organising special events like press conferences.
九個月后,我感覺我準(zhǔn)備好能夠更好地解決問題的時候,我在公司內(nèi)部申請了一個承擔(dān)更多責(zé)任的職位。我成功成為客戶主任,并且很快適應(yīng)了這份新的工作。大概兩年前,我跟我們的客戶聯(lián)系更密切了,也在發(fā)展公共關(guān)系策略上發(fā)揮很大作用。我在新聞稿發(fā)布很多文章,同時也更多地組織一些新聞發(fā)布會之類的活動。
I love what I do because I get to meet loads of different, interesting people every day. You have to be quite outgoing and able to communicate easily which I guess is more of a talent than a skill. If I had to start again I’d choose to do a journalism option at university as employers like you to have a journalism background. Otherwise, getting an internship was the best thing I’ve ever done and I’d do it again, no problem.
我喜歡我的工作,因為我每天都會遇到很多不同有趣的人。你必須得很外向,并且能夠輕松交談,但我認(rèn)為這是一種天賦而不是技巧。如果我再一次選擇,我會像你一樣在大學(xué)選擇新聞?wù)n程,擁有新聞背景。另外,這次實習(xí)是我做過的事情中最棒的一次,我愿意再做一次,絕對沒問題。
- 相關(guān)熱點:
- 英國文化教育協(xié)會:英音播客
- 其他英文