Louis Vuitton introduced its Tambour Horizon smartwatch to the world today, but its newest digital timepiece carries a special significance for the biggest market for luxury watches: it’s the?first?watch on Google’s Android Wear system to work in China.
路易威登（Louis Vuitton，以下簡稱“LV”）今日在全球發(fā)布了其最新款智能腕表“Tambour Horizon”，對巨大的奢侈品腕表市場來說，這款腕表還有一個重大意義：這是谷歌的安卓腕表系統(tǒng)首次進入中國市場。

The luxury label released a campaign video for the watch today, featuring?China’s Justin Beiber, Luhan, among other global stars.
LV今日還為該表發(fā)布了系列廣告，在眾多全球明星中尤其突出了有“中國賈斯汀·比伯”之稱的鹿晗。

The Tambour Horizon’s ability to operate seamlessly with China’s internet comes as the market is witnessing a rebound in demand for luxury timepieces following a rocky period for the industry caused in part by China’s luxury gifting crackdown. That demand is also apparent for smartwatches—about 70 percent of respondents in a recent?survey?by RBC Capital Markets said they were planning to buy a smartwatch in the next year.
中國曾對奢侈品送禮成風的行為嚴加打擊，導致奢侈品行業(yè)陷入低迷期，如今腕表市場似乎有所回暖，Tambour Horizon因此全方位進入了中國市場。對奢侈品市場的需求回暖在腕表領域顯露無遺。據加拿大皇家資本銀行（RBC Capital Markets）最近的一項調查顯示，受訪者中大約70%的人表達了明年將購買智能手表的意愿。

Not only does the French fashion house’s parent company LVMH want a larger piece of the market share in China, it is setting itself up to compete with Apple. The tech company is still the leading global smartwatch brand, after first introducing its collection to the market in 2015. In China, Apple has already taken steps to capture designer-savvy affluent Chinese shoppers,?teaming up with Hermès?to create a more stylish, high-end option for consumers.
法國時尚巨頭LVMH不但想在中國市場占領更大份額，而且欲與蘋果公司抗衡。蘋果目前仍然是全球智能手表的領軍者，于2015年推出了首款智能手表系列。而且蘋果早已搶先瞄準了懂設計、錢包又充足的中國消費者，與愛馬仕（Hermès）共同為之打造了更時尚、高端的智能手表。

“Right now, when [the] Chinese travel, they have to travel with two watches: one for China and one for the rest of the world,” Louis Vuitton chairman and chief executive Michael Burke?told?Business of Fashion?in an interview. “If a Chinese citizen buys the Horizon watch in Paris, when they land in Shanghai and they reboot the watch, it boots automatically on the Chinese operating system.”
LV董事長兼首席執(zhí)行官邁克爾·伯克（Michael Burke）在訪談中告訴《時尚商業(yè)》（Business of Fashion）：“現(xiàn)在中國游客旅游的時候要帶兩塊表：一塊是中國時間，一塊是世界時間。但是在巴黎買了Horizon的話，回上海后重啟一下手表，就能自動切換到中國時間?！?/div>

?（翻譯：阿忙）

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