話題:

目前,我們很難過(guò)上一天沒(méi)有看到一個(gè)名人代言人推廣產(chǎn)品或一個(gè)社會(huì)運(yùn)動(dòng)在電視,網(wǎng)絡(luò)或其他媒體.這是一個(gè)強(qiáng)烈的流行趨勢(shì),我們不能不注意到.正如眾所周知,任何事物都有明亮和黑暗的方面.一些明星的社會(huì)活動(dòng)和公共宣傳提高公眾意識(shí)認(rèn)可,引起公眾行為的改變.在這種情況下,他們成為廣大市民的正面榜樣.

參考例文一:

As is depicted in the drawing,nowadays many stars ,for earning money,endorse products and make false or deceptive advertisements without concern for the damage done to the consumers.What can we do to curb and stop such evil practice?From picture,it is obvious that stars must be made to answer for his endorsements.

Advertising by stars has the potential to persuade people into commercial transactions that they might otherwise avoid.To curb this bad working styles,firstly,our governments should revise the advertising law and stipulate the responsibilities of spokesmen.What’s more,we should call on the society to monitor the celebrities and the advertisement.Only with efforts of both regulative and monitoring systems can we stop the evil practice of false and deceptive advertisements by stars.

Consumers are often cheated by the false advertisements on which consumers always waste a great deal of time.Hence the government should exhaust all the measures they can do protect the consumers and a healthy market.

參考例文二:

Currently, we could hardly live a single day without seeing a celebrity spokesperson promoting a product or a social campaign on TV, net or other media. This is an intensely popular trend that we cannot fail to notice.

There is no doubt that the celebrity spokespeople could boost the sale of a product. A host of celebrity spokespersons, however, have emerged as the marketing tool of some companies, even companies producing and selling fake and inferior items. This kind of behavior has produced negative impacts on consumers and whole society, which should be severely criticized and penalized. Of course, as is known to all, everything has both bright and dark sides. Some stars’ endorsement of social activities and public campaigns raises public awareness, giving rise to changes in public behavior. In this case, they serve as positive role models of the general public. To name only one case: Pu CX, a household figure, acting as the celebrity spokesman of the China AIDS Foundation, contributes greatly to the cause of AIDS prevention and cure in China.

詞匯:

drawing?[?dr????]?n.?繪畫(huà),制圖;圖畫(huà);圖形;提款

transaction?[tr?n?z?k??n]?n.?交易;事務(wù);辦理;會(huì)報(bào),學(xué)報(bào)

spokesperson?[?sp??ks?p??s?n]?n.?發(fā)言人

foundation?[fa?n?de???n]?n.?基礎(chǔ);地基;建立;基金會(huì);粉底

備考推薦:“碾壓”四級(jí) ?限時(shí)福利