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Good-Looking Politicians Get More TV Facetime

Being beautiful has its advantages. It can make you more popular, even make you seem more competent. Now, University of Haifa researchers have found that, if you’re a politician, good looks will also make you seem more newsworthy. Because better-looking pols get more media coverage, findings that appear in the International Journal of Press/Politics. [Yariv Tsfati, Dana Markowitz Elfassi and Israel Waismel-Manor, NXbpx]

長得漂亮是有其優(yōu)勢的。它能讓你更受歡迎，甚至看起來更有能力。如今，海法大學的研究人員發(fā)現(xiàn)政客長得好，會被視為更具新聞價值。因為好看的政客會得到更多的媒體報道，這一發(fā)現(xiàn)發(fā)表于《國際新聞與政治雜志》。（作者亞里夫·茨法蒂、達納·馬科維茨·厄爾法西、以色列·懷斯梅爾-梅諾，NXbpx）

People respond to pretty faces. And broadcasters, it seems, are no exception. The researchers surveyed how much TV news coverage was given to every member of the Israeli Knesset on three local channels. At the same time, they showed pictures of these elected officials to Dutch students who knew nothing about Israeli legislators. And they asked the students to rate the politicians’ physical attractiveness. The results: generally speaking, the Knesset members with the highest marks for appearance appear most often on the nightly news.

公眾往往對俊俏的人倍加關注，播音員也不例外。研究人員調查了當?shù)厝倚侣勁_對以色列議會所有成員的報道情況。此外，他們將議員的相片展示給對以色列立法者一無所知的荷蘭留學生，要求留學生評價議員的外表魅力。結果是，總體來說，外表魅力最高的議員在晚間新聞的出鏡率最高。

There were some exceptions. Although female members were found to be more appealing than males, they receive less TV time. As do younger politicians, who were rated hotter than their elders.

其中也有一些例外。盡管調查表明女議員的吸引力比男議員大，她們上電視的次數(shù)卻少一些。年輕官員亦如此，盡管比老議員更受追捧，出鏡率卻不如后者。

The results suggest that although politics isn’t pretty, politicians should be. Especially if they want to take full advantage of a medium that loves a pretty face.

從上面的研究，我們可以看出，盡管政治并不美好，政治家卻得長得漂亮。當政治家想充分利用媒體宣傳為自己造勢，擁有迷人的外表尤為重要，因為媒體喜歡美貌的人。

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