安全套的廣告向來比較敏感。為了防止疾病傳播，以往的大多數(shù)這類型廣告都愛走恐嚇路線。而杜蕾斯卻抓到了一個更有效、更有趣的宣傳點！既表達出了廣告主旨、又準確宣傳了自己的品牌！真是絕了！

Let's face it. Condoms are a bit of downer. So how do we convince guys to put it on? And make durex the favoured choice.

認了吧，套套就是會讓人興致全無。所以我們要怎么才能說服男生用它、并認準杜蕾斯這個品牌呢？

When you are a twenty-one year old stallion, what might be the best reason to put it on?

當你21歲、精力旺盛，什么是讓你用套套的最好原因？

"I'm pregnant."

“我有了?！?/div>

To be honest, guys don't really care that much about sexually transmitted diseases. But BABYS, they just won't disappear with a visit to the doctor.

說真的，男生并不真的擔心傳染性病。但寶寶嘛……那可不是看一次醫(yī)生就能解決的事兒。

So we thought, let's simulate the experience of having a new born. And give you a taste of what it really feels like.

所以我們想，那就讓你來體驗一下如果真的有了新生兒是什么感覺吧！

We created a mobile application where you can knock-up a friend's phone. Download and install the application. Find a phone to mate, and gently rub the two phones against each other. And there you go!

我們創(chuàng)造一種手機應(yīng)用程序，你可以把它綁定在朋友的手機上。下載并安裝這個程序。找一只手機，和它輕輕摩擦，這就成了！

The baby will require your utmost attention: feed it, tickle it, rub, bubble, or hug...using every trick in the book to make it stop crying!

這個手機寶貝會要求你100%的注意力：喂他、逗他、撫摸、逗趣兒、抱抱……總之使盡一切招數(shù)，只求讓他別哭！

Everytime you close the application, you will be remined: use durex. With facebook connect, the world will know you've become a dad.In the dates of baby events will start poping up on your profile.

每次當你關(guān)掉這個程序，就會看到“用杜蕾斯吧”的提示。而如果你的手機和facebook關(guān)聯(lián)，那全世界都會知道你當爸爸了。每次寶寶的重要事件，你的主頁上都會反映出來。

On durex condom packages replace QR texts that link to a durex baby unsign-up application.Download it, and you are babyfree.

只有杜蕾斯產(chǎn)品上附有解除程序的條形碼。下載它，你才能解放。

at least until the real magic happens...

當然，除非你真的中招了……

注：本文聽寫翻譯由滬江小編完成，不完善之處歡迎指正討論。轉(zhuǎn)載請注明出處。