At?the?heart?of?any?successful?business?is?a?great?idea.?Some?seem?so?simple?we?wonder?whynobody?thought?of?them?before.?Others?are?so?revolutionary?we?wonder?how?anybody?couldn'tthought?of?them?at?all.任何成功的企業(yè)都是以偉大創(chuàng)意為核心的。有些創(chuàng)意似乎很簡單，我們不禁想問為何之前沒人想到過。有些創(chuàng)意又太具突破性，我們會為創(chuàng)業(yè)者竟能有這等奇思妙想而嘖嘖稱奇。

But?those?great?ideas?don't?come?on?command.?And?that?leaves?lots?of?would-be?entrepreneursasking?the?same?question:?How?did?everybody?else?get?inspiration?to?strike─and?how?can?wework?the?same?magic?
但這些偉大的創(chuàng)意并非召之即來。因此，許多想要創(chuàng)業(yè)的人都在問同樣的問題：其他創(chuàng)業(yè)者是怎樣讓靈感迸發(fā)出來的──我們怎樣才能創(chuàng)造同樣的奇跡呢？
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To?find?out,?we?turned?to?the?experts─the?start-up?mentors?who?discuss?launching?businesses?atour?Accelerators?blog,?as?well?as?other?investors,?advisers?and?professors?who?have?seen?andheard?countless?success?stories,?and?entrepreneurs?who?have?written?success?stories?of?theirown.?They?saw?inspiration?coming?from?all?sorts?of?sources─everyday?puzzles,?driving?passionsand?the?subconscious?mind.
為了找到答案，我們征詢了專家們的意見──這其中有在我們的博客Accelerators上討論如何創(chuàng)建企業(yè)的創(chuàng)業(yè)導(dǎo)師，有其他見過、聽過無數(shù)成功故事的投資者、顧問和教授，還有親手書寫成功故事的企業(yè)家。他們談到各種各樣的靈感源泉──日常生活中的難題、強烈的激情，還有潛意識。
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Here's?what?they?had?to?say.
以下是他們的心得體會。
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Look?at?What's?Bugging?You
設(shè)法解決糾纏你的問題
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Ideas?for?startups?often?begin?with?a?problem?that?needs?to?be?solved.?And?they?don't?usuallycome?while?you're?sitting?around?sipping?coffee?and?contemplating?life.?They?tend?to?revealthemselves?while?you're?hard?at?work?on?something?else.
創(chuàng)業(yè)靈感的產(chǎn)生沒有什么神奇秘訣，也并非無章可循。本圖簡述了九位著名企業(yè)家各自的創(chuàng)業(yè)靈感是如何得來的。初創(chuàng)公司的創(chuàng)意通常始于一個需要解決的問題。這些創(chuàng)意一般不是在你坐在那兒啜飲咖啡和思考生命時迸發(fā)出來的。它們往往會在你努力解決其他問題的時候浮現(xiàn)出來。
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For?instance,?one?company?of?mine,?earFeeder,?came?about?because?I?wanted?news?on?music?Iloved?and?found?it?hard?to?get.?So?I?created?a?service?that?checks?your?computer?for?the?musicyou?have?stored?there,?then?feeds?you?news?from?the?Internet?about?those?bands,?along?withticket?deals?and?other?things.
比方說，當(dāng)初建立earFeeder這家公司是因為我想了解與我喜愛的音樂相關(guān)的消息，卻發(fā)現(xiàn)這類消息很難找。于是我創(chuàng)立了一項服務(wù)，它能在你的電腦里查找你存的音樂，然后向你提供來自互聯(lián)網(wǎng)的消息，有與樂隊相關(guān)的消息，還有折扣票和其他信息。
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You're?Never?Too?Old
創(chuàng)業(yè)永遠都不晚
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Mark?Zuckerberg?with?Facebook,?Paul?Allen?and?Bill?Gates?with?Microsoft,?Steve?Wozniak?andSteve?Jobs?with?Apple?AAPL?+1.42%─those?success?stories?lead?some?people?to?think?thatcoming?up?with?big?ideas?is?a?young?person's?game.?But?the?tech?entrepreneurs?who?rose?toearly?fame?and?fortune?are?just?the?outliers.?The?typical?entrepreneur?is?a?middle-agedprofessional?who?learns?about?a?market?need?and?starts?a?company?with?his?own?savings.
Facebook的馬克·扎克伯格(Mark?Zuckerberg)，微軟(Microsoft)的保羅·艾倫(Paul?Allen)和比爾·蓋茨(BillGates)，還有蘋果公司(Apple)的史蒂夫·沃茲尼亞克(Steve?Wozniak)和史蒂夫·喬布斯(Steve?Jobs)──這些成功故事讓一些人認為偉大的創(chuàng)意是年輕人的專利。但科技行業(yè)年紀輕輕便功成名就的創(chuàng)業(yè)者僅僅是少數(shù)。典型的創(chuàng)業(yè)者是中年專業(yè)人士，他們會了解市場需求，并用自己的積蓄創(chuàng)辦公司。
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Research?that?my?team?completed?in?2009?determined?that?the?average?age?of?a?successfulentrepreneur?in?high-growth?industries?such?as?computers,?health?care?and?aerospace?is?40.?Twice?as?many?successful?entrepreneurs?are?aged?over?50?as?under?25,?and?twice?as?many?over?60?as?under?20.
我的團隊2009年完成的研究發(fā)現(xiàn)，在電腦、醫(yī)療和航天等高成長行業(yè)，成功的創(chuàng)業(yè)者平均年齡為40歲。50歲以上的創(chuàng)業(yè)成功者人數(shù)為25歲以下創(chuàng)業(yè)成功者的兩倍，60歲以上創(chuàng)業(yè)成功者的人數(shù)為20歲以下者的兩倍。
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Vivek?Wadhwa
維韋克·瓦德瓦(Vivek?Wadhwa)
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Vice?president?of?academics?and?innovation,?Singularity?University
奇點大學(xué)(Singularity?University)學(xué)術(shù)和創(chuàng)新副校長
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Be?Present?in?Life
專注于當(dāng)下
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Start?your?brainstorming?with?problems?that?you?are?personally?invested?in.?Building?a?businessis?hard?as?hell?and?takes?the?kind?of?relentless?dedication?that?comes?from?personal?passion.
從你個人關(guān)注的問題入手，展開頭腦風(fēng)暴。創(chuàng)業(yè)是極為艱辛的，需要在個人激情的推動下不懈努力。
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The?next?big?question?is?'How?'?Great?ideas?and?innovations?come?from?executing?on?your?ideain?a?different?way?than?everybody?else?is?attacking?it,?if?they're?attacking?it?at?all.?A?great?way?todo?this?is?to?look?outside?of?your?industry?to?see?how?others?are?solving?problems.?Approachesthat?they?think?are?routine?might?be?out?of?the?ordinary?for?you─and?inspire?great?ideas.
接下來的一大問題是“該怎樣做”。要實現(xiàn)偉大的創(chuàng)意和創(chuàng)新，就要用與眾不同的方式執(zhí)行你的構(gòu)想（假設(shè)別人也在執(zhí)行他們的構(gòu)想）。有一種很棒的方法是觀察你所在行業(yè)之外的情況，看看其他人是怎樣解決問題的。別人認為老套的方法對你來說也許不同尋常──而且能激發(fā)偉大的創(chuàng)意。
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Also,?most?business?people?tend?to?ignore?our?creative?side?until?we?really?need?it.?Makingsure?that?your?life?has?a?balance?of?the?arts?is?a?great?way?to?stay?engaged?creatively.
此外，大多數(shù)創(chuàng)業(yè)者往往會忽視自身創(chuàng)造性的那一面，直到真正需要時才會重視起來。要想富有創(chuàng)造力地進行創(chuàng)業(yè)，確保多方面均衡涉獵是個好辦法。
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This?last?tip?will?seem?insanely?obvious.?However,?in?the?world?we?live?in,?it's?easier?said?thandone:?Simply?be?present?in?life.
最后這一點小建議似乎毫無新意，但在我們生活的這個世界可謂是說起來容易做起來難：活在當(dāng)下。
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I'm?sure?you?can?relate?to?how?over-connected?we?all?are.?Something?as?simple?as?having?a?cupof?coffee?becomes?a?juggling?act?of?replying?to?emails?and?managing?schedules.?It's?easy?to?missa?potential?piece?to?your?innovation?puzzle?when?it's?right?under?your?nose?if?you?aren'tthere.
我敢肯定，你對當(dāng)今世界的過度互聯(lián)也深有體會。喝杯咖啡這么簡單的事情也變得像玩拋球雜耍一樣復(fù)雜，你會一邊喝咖啡，一邊回電子郵件和管理日程表。如果你不專注于當(dāng)下，有助于解決創(chuàng)新難題的潛在線索就會很容易從你的鼻尖底下溜走。
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Angela?Benton
安吉拉·本頓(Angela?Benton)
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Founder?and?CEO,?NewME?Accelerator
NewME?Accelerator創(chuàng)始人兼首席執(zhí)行長
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Ideas?Are?Abundant;?Drive?Isn't
動力比創(chuàng)意更重要
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Perhaps?the?greatest?factor?that?determines?whether?or?not?an?entrepreneur?will?be?successfulisn't?the?business?idea?itself,?but?rather?the?entrepreneur's?willingness?to?try?(and?keep?trying)?to?turn?the?idea?into?reality.?Great?ideas?are?abundant,?but?it's?what?we?decide?to?do?with?themthat?counts.
決定一名創(chuàng)業(yè)者能否成功的最重要因素也許并不是商業(yè)創(chuàng)意本身，而是創(chuàng)業(yè)者通過努力（以及不懈努力）將創(chuàng)意變?yōu)楝F(xiàn)實的意愿。好的創(chuàng)意很多，但關(guān)鍵在于我們決定如何將這些創(chuàng)意付諸實踐。
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Samer?Kurdi
薩默爾·庫爾迪(Samer?Kurdi)
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Chairman?of?the?global?board,?Entrepreneurs'?Organization
創(chuàng)業(yè)者組織(Entrepreneurs'?Organization)全球理事會主席
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Let?Your?Subconscious?Do?the?Work
發(fā)揮潛意識的作用
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When?the?mind?is?occupied?with?a?monotonous?task,?it?can?stimulate?the?subconscious?intoa?eureka?moment.?That's?what?happened?to?me.?The?business?model?for?my?company,?ClearFit,?which?provides?an?easy?way?for?companies?to?find?employees?and?predict?job?fit,?hatched?in?theback?of?my?mind?while?I?was?driving?80?miles?an?hour,?not?thinking?about?work?at?all.
當(dāng)思維被單一的任務(wù)占據(jù)時，你的潛意識會受到刺激，使靈感迸發(fā)出來。我的情況就是這樣。我的公司ClearFit（為企業(yè)提供招聘員工及預(yù)測職位吻合程度的簡單途徑）的商業(yè)模式就是在我以80英里時速開車、完全不考慮工作時從潛意識里破殼而出的。
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The?subconscious?mind?runs?in?the?background,?silently?affecting?the?outcome?of?manythoughts.?So,?take?a?break?and?smell?the?flowers,?because?while?you're?out?doing?that,?yourmind?may?very?well?solve?the?problem?that?you?are?trying?to?solve?or?spark?a?solution?to?aproblem?you?hadn't?considered?before.
潛意識是在后臺運行的，悄然影響著我們對許多問題的思考結(jié)果。因此，不妨讓自己停下來，放松一下，因為在你這么做的時候，你的頭腦很可能會解決掉你正在嘗試解決的問題，或者讓你想出一個之前從未考慮過的解決方案。
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Ben?Baldwin
本·鮑德溫(Ben?Baldwin)
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Co-founder?and?CEO,?ClearFit
ClearFit聯(lián)合創(chuàng)始人兼首席執(zhí)行長
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Attack?Practical?Problems
積極解決實際問題
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Make?a?note?whenever?you?encounter?a?service?or?a?customer?experience?that?frustrates?you,?orwish?you?had?a?product?that?met?your?needs?that?you?can't?find?anywhere.?Then?ask?yourself,?isthis?a?problem?I?could?solve??And?how?much?time?and?money?would?it?take?to?test?my?idea?
當(dāng)你碰到讓你失望的服務(wù)或顧客體驗，或者在哪里也找不到滿足你需求的產(chǎn)品時，請把它們記下來。然后問自己，這個問題我能不能解決？檢驗我的設(shè)想要花費多少時間和金錢？
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That?last?point?is?crucial.?As?my?sage?Stanford?professor?Andy?Rachleff?encouraged?me,?'Makesure?you?can?fail?fast?and?cheaply.'?In?business?school,?I?had?a?couple?of?big?ideas.?One?wasimproving?domestic?airline?service─which?would?have?cost?millions?and?taken?years.?I?decidedto?pursue?another?opportunity?that?was?a?lot?cheaper?and?would?show?results?faster─aclothing?line?called?Bonobos.
這最后一點很關(guān)鍵。我尊崇的智者──斯坦福大學(xué)(Stanford)教授安迪·拉切列夫(Andy?Rachleff)曾鼓勵我說：“要確保你能快速失敗，失敗的代價要小?！痹谏虒W(xué)院時，我有幾個大的創(chuàng)業(yè)構(gòu)想。其中一個是改進國內(nèi)航班的服務(wù)──這要耗資數(shù)以百萬計的金錢，要花很多年時間。于是我決定尋求另一個成本低得多、見效也更快的機會──我創(chuàng)立了一個名為Bonobos的服裝品牌。
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In?the?end,?it?took?me?just?nine?months?and?$15,000?of?startup?funds?to?get?a?little?tractionand?market?feedback.
最終，我只用了九個月的時間和15,000美元的創(chuàng)業(yè)基金就取得了一些成績，并獲得了一定的市場反響。