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營銷心理學(xué)術(shù)語:Conformity
Conformity 今天,我們將進(jìn)入營銷心理學(xué)術(shù)語專場(chǎng),鼓掌~你知道么,你問100個(gè)市場(chǎng)總監(jiān),市場(chǎng)營銷的本質(zhì)是什么,他們都會(huì)異口同聲地說是心理學(xué)。可見學(xué)好心理學(xué)很重要! 我們來看第1個(gè)心理學(xué)效應(yīng)——Conformity(從眾)。即便是獨(dú)立思考的人也是從眾的,因?yàn)檎娴暮苌儆腥速徫锏臅r(shí)候不看用戶評(píng)價(jià)??!以下都是運(yùn)用從眾效應(yīng)的文案: “潮人必備單品?!?“此寶貝已有10萬人購買。” “5億人的共同選擇?!?我們來看2個(gè)例句: Conformity is such a strong influence in society that it's impossible to understand
2024-11-23 -
2024年12月英語四級(jí)閱讀理解模擬:學(xué)習(xí)外語
2024年12月英語四級(jí)考試在即,同學(xué)們要認(rèn)真?zhèn)淇寂丁=裉鞛榇蠹規(guī)淼氖?024年12月英語四級(jí)閱讀理解模擬:學(xué)習(xí)外語,一起來看看吧。 2024年12月英語四級(jí)閱讀理解模擬:學(xué)習(xí)外語 New technology links the world as never before. Our planet has shrunk. It’s now a “global village” where countries are only seconds away by fax or phone or satellite link. And, of course, our ability to benefit from this high-tech communications equipment is greatly enhanced by foreign language skills. Deeply involved with this new technology is a breed of modern business people who have a growing respect for the economic value of doing business abroad. In modern markets, success overseas often helps support domestic business efforts. Overseas assignments are becoming increasingly important to advancement within executive ranks. The executive stationed in another country no longer need fear being “out of sight and out of mind.” He or she canbe sure that the overseas effort is central to the company’s plan for success, and that promotions often follow or accompany an assignment abroad. If an employee can succeed in a difficult assignment overseas, superiors will have greater confidence in his or her ability to cope back in the United States where cross-cultural considerations and foreign language issues are becoming more and more prevalent (普遍的). Thanks to a variety of relatively inexpensive communications devices with business applications, even small businesses in the United States are able to get into international markets. English is still the international language of business. But there is an ever-growing need for people who can speak another language. A second language isn’t generally required to get a job in business, but having language skills gives a candidate the edge when other qualifications appear to be equal. The employee posted abroad who speaks the country’s principal language has an opportunity to fast-forwardcertain negotiations, and cam have the cultural insight to know when it is better to move more slowly. Theemployee at the home office who can communicate well with foreign clients over the telephone or by fax machine is an obvious asset to the firm. 練習(xí)題: Choose correct answers to the question: 1. What is the author’s attitude toward high-tech communications equipment? A. Critical. B. Prejudiced. C. Indifferent. D. Positive. 2. With the increased use of high-tech communications equipment, businesspeople ________. A. have to get familiar with modern technology B. are gaining more economic benefits from domestic operations C. are attaching more importance to their overseas business D. are eager to work overseas 3. In this passage,“out of sight and out of mind” (Lines 2-3, Para. 3) probably means ________. A. being unable to think properly for lack of insight B. being totally out of touch with business at home C. missing opportunities for promotion when abroad D. leaving all care and worry behind 4. According to the passage, what is an important consideration of international corporationsin employingpeople today? A. Connections with businesses overseas. B. Ability to speak the client’s language. C. Technical know-how. D. Business experience. 5. The advantage of employees having foreign language skills is that they can ________. A. better control the whole negotiation process B. easily find new approaches to meet market needs C. fast-forward their proposals to headquarters D. easily make friends with businesspeople abroad 參考答案: 1.[D] 事實(shí)辨認(rèn)題。題目詢問的是作者對(duì)于髙科技通訊設(shè)備的態(tài)度是什么。根據(jù)文章的第1段特別是最后一句中的benefit,可推斷作者是持肯定態(tài)度的,即答案為D。 2.[C] 事實(shí)辨認(rèn)題。根據(jù)第2段第1句中的who have a growing respect... abroad可看出,隨著髙科技通訊設(shè)備的廣泛使用,商人們?cè)絹碓街匾暫M馍虅?wù)的經(jīng)濟(jì)價(jià)值,C與之一致。" 3.[C] 語義推斷題。根據(jù)第3段第2、3句中說的“他確信國外的事務(wù)對(duì)公司的成功計(jì)劃至關(guān)重要,派往國外時(shí)或之 后常能得到升遷?!笨芍诤M獾墓芾砣藛T不再會(huì)擔(dān)心被遺忘而錯(cuò)過升職機(jī)會(huì),因此“眼不見,心不念”即為C“在國外時(shí)錯(cuò)過國內(nèi)升職機(jī)會(huì)”。 4.[B] 事實(shí)辨認(rèn)題。題目詢問的是根據(jù)短文,當(dāng)今在雇傭雇員時(shí),國際化的公司應(yīng)該著重考慮什么。這是第5段的話題,其中核心詞是language,只有B“會(huì)說顧客的語言”符合。 5.[A] 事實(shí)辨認(rèn)題。題目詢問的是具有外語能力的雇員的優(yōu)勢(shì)究竟是什么。根據(jù)最后一段第1句可知,“派往國外的雇員若能講該國的主要語言,就有機(jī)會(huì)加快談判進(jìn)程,而且能知道什么時(shí)候最好放慢節(jié)拍?!?A“具有外語 能力的雇員的優(yōu)勢(shì)就是他們可以)更好地控制整個(gè)談判的過程”與之一致,故為答案。 以上就是關(guān)于“2024年12月英語四級(jí)閱讀理解模擬:學(xué)習(xí)外語”的全部?jī)?nèi)容啦,祝同學(xué)們?cè)缛胀ㄟ^四級(jí)。
2024-11-24 -
BEC中級(jí)準(zhǔn)考證開始打印啦??!這個(gè)你一定得知道
入官網(wǎng)) 第二步:下載準(zhǔn)考證,在首頁找到“下載準(zhǔn)考證”的選項(xiàng),點(diǎn)擊進(jìn)入。 第三步:打印準(zhǔn)考證,下載完成后,使用打印機(jī)將準(zhǔn)考證打印出來。 考試的具體時(shí)間、口語考試時(shí)間以及考試地點(diǎn)都將在準(zhǔn)考證上顯示,請(qǐng)大家務(wù)必仔細(xì)核對(duì)。 二、準(zhǔn)考證打印不了怎么辦? 答:嘗試更換瀏覽器,建議是ie10或firefox最新版;如果還無法下載再與考點(diǎn)聯(lián)系。 三、要不要貼照片 答:可以貼也可以不貼,沒有硬性要求。 四、準(zhǔn)考證要打印黑白還是彩色的? 答:準(zhǔn)考證不需要彩打。 五、準(zhǔn)考證上沒有口試時(shí)間? 答:如果準(zhǔn)考證上沒有顯示口語考試的準(zhǔn)確時(shí)間的話,會(huì)在現(xiàn)場(chǎng)直接安排。有疑慮可給對(duì)應(yīng)考點(diǎn)打電話確認(rèn)。 六、需要帶什么證件? 答:準(zhǔn)考證和身份證,兩者缺一不可。特別提醒,學(xué)生證不能替代身份證使用。 七、需要準(zhǔn)備什么文具 答:考試所需的文具包括2B鉛筆、橡皮和黑色簽字筆。 黑色簽字筆用于寫作部分,而2B鉛筆用于填涂答題卡??键c(diǎn)會(huì)提供備用的簽字筆和鉛筆。 如果有不確認(rèn)的,大家可以參考官網(wǎng)上的“BEC考生須知”準(zhǔn)備相關(guān)文具,這些信息通常也會(huì)在準(zhǔn)考證上有所說明。 八、成績(jī)什么時(shí)候公布? BEC考試成績(jī)一般會(huì)在考后4-6周公布,BEC證書一般考后2-3個(gè)月領(lǐng)取,可通過登錄BEC官方網(wǎng)站查詢,具體方法后續(xù)小編也會(huì)幫大家整理好相關(guān)內(nèi)容的!
2024-11-22 -
為什么要考托福雅思?原來還有這么多用處!
到了433個(gè),而2020年,2.4萬個(gè)國考崗位中,要求承認(rèn)雅思/托福成績(jī)的共369個(gè)。 企業(yè)要求 不僅是公務(wù)員,企業(yè)也越來越重視雅思/托福成績(jī)! 國內(nèi)的優(yōu)秀大品牌如阿里巴巴、騰訊等這樣的名企,優(yōu)秀的英語溝通能力會(huì)帶來更大的競(jìng)爭(zhēng)力。 還有不少企業(yè),尤其是外企,明確要求了雅思托福成績(jī);有些雖然沒有在招聘公告中明確提出對(duì)于雅思/托福成績(jī)的要求,但流利的英語聽說讀寫能力也是應(yīng)聘候選人需要具備的條件之一。 相對(duì)于幾乎人人都擁有的四六級(jí)證書,在全球范圍內(nèi)廣受認(rèn)可的雅思/托福成績(jī)更能為你的英語能力提供具有分量的證明,讓你在應(yīng)聘過程中更具競(jìng)爭(zhēng)力。 更多國際交流機(jī)會(huì) 對(duì)于選擇在國內(nèi)讀大學(xué)的同學(xué)來說,一個(gè)不錯(cuò)的雅思/托福成績(jī),還能幫助你獲得去往海外交流學(xué)習(xí)的機(jī)會(huì)。 這些國際交流項(xiàng)目,可是許多人擠破頭都想進(jìn)的。 若能獲得這樣的交流機(jī)會(huì),不僅能去看更大的世界,體驗(yàn)截然不同的海外生活,還能為之后的升學(xué)或者就業(yè)加分。 但大多數(shù)國際交流項(xiàng)目在申請(qǐng)時(shí),都要求提交雅思/托福成績(jī),作為能在國外生活、學(xué)習(xí)的語言能力的證明。 學(xué)習(xí)雅思托福 特別是拿到滿意的成績(jī)之后 自己能明顯感覺英語能力有了全面的提高 看英文電影時(shí)可以丟掉字幕了 與外國朋友交流時(shí)更加自信了 出國旅游更胸有成竹了 打算考托福雅思的同學(xué) 滬江托福雅思課程,0元領(lǐng)取啦~ 針對(duì)雅思托福小白的入門課 助你快速通關(guān)考試, 掃碼免費(fèi)學(xué)?? 針對(duì)雅思托福備考的沖分課 掃碼免費(fèi)學(xué)?? 針對(duì)弱項(xiàng)環(huán)節(jié)重點(diǎn)突擊 掃碼免費(fèi)學(xué)??
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2024年12月英語四級(jí)作文范文:網(wǎng)絡(luò)教育
一新的教育形式。這對(duì)傳統(tǒng)教育方式的確是一個(gè)有益的補(bǔ)充。它為不同的學(xué)習(xí)者提供了更江靈活和更豐富的學(xué)習(xí)方式。最重要的是,由于有網(wǎng)上教育,我們可以找工作,同時(shí)還可以學(xué)習(xí)和獲取最新的知識(shí)。 重點(diǎn)詞匯: in the distance 在遠(yuǎn)處 complement ['ka:mpliment] n.補(bǔ)充 underlying [?nd?r'laii?] adj.潛在的,根本的 flexible ['fleks?bl] adj.靈活的 catch up with 趕上,追上 versatile ['v?:rs?tl] adj.多才多藝的,萬能的 以上就是關(guān)于“2024年12月英語四級(jí)作文范文:網(wǎng)絡(luò)教育”的所有內(nèi)容啦,@滬江英語四六級(jí)微信公眾號(hào)祝同學(xué)們四級(jí)考試順利哦。
2024-11-23 -
免費(fèi)測(cè)評(píng):你的英語口語是什么水平?
學(xué)了這么多年的口語,你真的了解自己的口語水平嗎? 現(xiàn)在Hitalk邀請(qǐng)你免費(fèi)體驗(yàn)口語測(cè)評(píng),長(zhǎng)按下方二維碼立即體驗(yàn): 不論你是因?yàn)槭裁丛蛳雽W(xué)習(xí)英語:是為了進(jìn)外企,是為了出國自由行,還是為了改善發(fā)音,Hitalk都能對(duì)癥下藥,精準(zhǔn)定位你的學(xué)習(xí)起點(diǎn),給你專業(yè)的解決方案。 Hitalk有前沿的場(chǎng)景體驗(yàn)式教學(xué),為你提供1000+個(gè)不同場(chǎng)景,讓你身臨其境學(xué)到實(shí)用的口語表達(dá),未來在任何情況下,都可以應(yīng)對(duì)自如。 Hitalk課程體系——生活類 Hitalk課程體系——商務(wù)類 整體課程從知識(shí)的輸入,到輸出,再到檢測(cè),學(xué)、練、習(xí)、測(cè)形成一個(gè)完整的閉環(huán),讓你在學(xué)習(xí)單詞語法的同時(shí),能實(shí)際運(yùn)用所學(xué)的知識(shí),口語聽說得到全面提升。 更有1對(duì)1專屬督導(dǎo)陪伴式學(xué)習(xí),定期提供學(xué)習(xí)干貨,給予專業(yè)的學(xué)習(xí)建議。 ???長(zhǎng)按二維碼咨詢?? 立即免費(fèi)定制學(xué)習(xí)方案?
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從事外貿(mào)行業(yè),BEC和雅思考哪個(gè)比較好?
出現(xiàn)了雅思成績(jī)要求,而且要求雅思成績(jī)的崗位比重在大幅上升,且要求不低。 其實(shí)很好理解,畢竟像海關(guān),海事,外經(jīng)貿(mào)等這種涉及外語交流的, 對(duì)英語的要求則更高,更別說外交部,翻譯局的高級(jí)翻譯了。 03、BEC與雅思總結(jié)對(duì)比: 說了這么多,我們?cè)诳偨Y(jié)一下,幫大家理理順。 BEC 主要用于外企,如果你是學(xué)習(xí)英語、商科或外貿(mào)等專業(yè)的學(xué)生,并且已經(jīng)決定好不出國留學(xué),安心就業(yè)的打算,苦于手里沒有什么“像樣的”語言類證書,但是你還想進(jìn)入歐美企業(yè),那就建議考BEC。 雅思 更加強(qiáng)調(diào)學(xué)術(shù)性,適合打算到使用英語的國家學(xué)習(xí)、工作或定居的人報(bào)考。但是,并不是說是想出國就一定要考雅思,不想出國就一定要考BEC!雅思的成績(jī)?cè)诖蟛糠謬叶际钦J(rèn)可的,不管是以后去外企就業(yè)還是繼續(xù)出國深造,都是十分妥當(dāng)?shù)倪x擇。 據(jù)不完全消息,BEC考試可能2024年有迭代變革,可能會(huì)改為機(jī)考、難度會(huì)加大、終身有效改為2年有效,價(jià)格也會(huì)變化
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四級(jí)吃老本過了,六級(jí)上岸有哪些“潛規(guī)則”?
題下的相關(guān)詞匯,比如歷史,文化、經(jīng)濟(jì)、社會(huì)類等,這個(gè)需要單獨(dú)記憶(滬江英語四六級(jí)搜“翻譯主題詞匯”有相關(guān)干貨)。 ④評(píng)分標(biāo)準(zhǔn)里說了,“勉強(qiáng)表達(dá)”了原文意思就ok,所以碰見不知道怎么表達(dá)的句子,想方設(shè)法把原文“意譯”,而不是“直譯”,總之千萬不要空著。 作文和翻譯的評(píng)分標(biāo)準(zhǔn)和邏輯基本相同(按采分點(diǎn)給分/扣分)。不出錯(cuò)就是得分。不同的是,作文有??嫉念}材,比如應(yīng)用文、議論文等,大家可以在滬江英語四六級(jí)搜“作文模板”下載相關(guān)干貨,背誦之后根據(jù)模版每周寫1-2篇,在練習(xí)中提升。 如果寫不出,先解決詞匯問題;寫不對(duì),解決語法問題。或者直接跟著屠皓民備考四六級(jí),名師帶隊(duì),避開四六級(jí)備考中的坑,高效備考,限時(shí)特惠啦↓ ?屠皓民領(lǐng)銜 四六級(jí)通關(guān)神器? ??????基礎(chǔ)班·沖刺押題班·白金班 直播錄播相結(jié)合
2024-11-21 -
2024年12月英語六級(jí)翻譯預(yù)測(cè):扇子
2024年12月英語六級(jí)考試在即,大家準(zhǔn)備的如何?今天@滬江英語四六級(jí)微信公眾號(hào)為大家?guī)?024年12月英語六級(jí)翻譯預(yù)測(cè):扇子,希望對(duì)你有所幫助。 2024年12月英語六級(jí)翻譯預(yù)測(cè):扇子 中國扇子的歷史可以追溯到3000多年前的商朝(the Shang Dynasty)。第一種扇子叫作“扇汗”(Shanhan),是拴在馬江車上用來 擋住強(qiáng)烈的陽光,給乘客遮雨的?!吧群埂庇悬c(diǎn)像現(xiàn)在的雨傘。后來 “扇汗”變成了由薄但是結(jié)實(shí)的絲綢或者鳥的羽毛做成的長(zhǎng)柄扇,稱 為中山扇(Zhangshan fan), 它主要用于皇帝的儀仗(honour guard)裝飾。 參考譯文: The history
2024-11-22 -
2024年12月英語六級(jí)閱讀理解全真模擬題(1)
距離2024年12月英語六級(jí)考試只有一個(gè)月啦,各位小伙伴準(zhǔn)備的如何?今天@滬江英語四六級(jí)微信公眾號(hào)為大家準(zhǔn)備了2024年12月英語六級(jí)閱讀理解全真模擬題(1),檢驗(yàn)一下最近的學(xué)習(xí)成果。一起來看看吧~ 2024年12月英語六級(jí)閱讀理解全真模擬題(1) Without regular supplies of some hormones our capacity to behave would be seriously impaired; without others we would soon die. Tiny amounts of some hormones can modify moods and actions, our inclination to eat or drink, our aggressiveness or submissiveness, and our reproductive and parental behavior. And hormones do more than influence adult behavior; early in life they help to determine the development of bodily form and may even determine an individual’s behavioral capacities. Later in life the changing outputs of some endocrine glands and the body’s changing sensitivity to some hormones are essential aspects of the phenomena of aging. Communication within the body and the consequent integration of behavior were considered the exclusive province of the nervous system up to the beginning of the present century. The emergence of endocrinology as a separate discipline can probably be traced to the experiments of Bayliss and Starling on the hormone secretion. This substance is secreted from cells in the intestinal walls when food enters the stomach; it travels through the bloodstream and stimulates the pancreas to liberate pancreatic juice, which aids in digestion. By showing that special cells secret chemical agents that are conveyed by the bloodstream and regulate distant target organs or tissues. Bayliss and starling demonstrated that chemical integration could occur without participation of the nervous system. The term “hormone” was first used with reference to secretion. Starling derived the term from the Greek hormone, meaning “to excite or set in motion. The term “endocrine” was introduced shortly thereafter “Endocrine” is used to refer to glands that secret products into the bloodstream. The term “endocrine” contrasts with “exocrine”, which is applied to glands that secret their products though ducts to the site of action. Examples of exocrine glands are the tear glands, the sweat glands, and the pancreas, which secrets pancreatic juice through a duct into the intestine. Exocrine glands are also called duct glands, while endocrine glands are called ductless. 1.What is the author’s main purpose in the passage? A.To explain the specific functions of various hormones. B.To provide general information about hormones. C.To explain how the term “hormone” evolved. D.To report on experiments in endocrinology. 2.The passage supports which of the following conclusions? A.The human body requires large amounts of most hormones. B.Synthetic hormones can replace a person’s natural supply of hormones if necessary. C.The quantity of hormones produced and their effects on the body are related to a person’s age. D.The short child of tall parents very likely had a hormone deficiency early in life. 3.It can be inferred from the passage that before the Bayliss and Starling experiments, most people believed that chemical integration occurred only___. sleep. the endocrine glands. control of the nervous system. strenuous exercise. 4.The word “l(fā)iberate” could best be replaced by which of the following? A.Emancipate B.Discharge C.Surrender D.Save 5.According to the passage another term for exocrine glands is___. glands ine glands ss glands inal glands. 答案:BDCBA 以上就是今天的六級(jí)閱讀模擬題,希望大家利用好最后的一個(gè)月認(rèn)真?zhèn)淇?。祝大家能順利通過考試
2024-11-22