BEC考試在即，大家準(zhǔn)備好了嗎？今天@滬江商務(wù)英語微信公眾號(hào)為大家整理了BEC

BEC

大學(xué)英語四級(jí)翻譯題，以段落漢譯英的形式進(jìn)行考查，內(nèi)容涉及中國的歷史、文化、經(jīng)濟(jì)、社會(huì)發(fā)展等。四級(jí)的段落長(zhǎng)度是140-160個(gè)漢字。翻譯題占四級(jí)總分的15%。答題時(shí)間為30分鐘。為了幫助大家熟悉翻譯題型，@滬江英語四六級(jí)微信公眾號(hào)特意準(zhǔn)備了2024年12月英語四級(jí)翻譯預(yù)測(cè)：知識(shí)產(chǎn)權(quán)，快來一起練習(xí)吧！ 2024年12月英語四級(jí)翻譯預(yù)測(cè)：知識(shí)產(chǎn)權(quán) 改革開放以來，中國經(jīng)濟(jì)飛速發(fā)展，對(duì)外貿(mào)易成績(jī)顯著。中國經(jīng)濟(jì)和對(duì)外貿(mào)易發(fā)展的良好局面來之不易，這與我國政府重視知識(shí)產(chǎn)權(quán)(intellectual property rights)保護(hù)是分不開的。經(jīng)過二十多年的努力，中國知識(shí)產(chǎn)權(quán)事業(yè)全面發(fā)展，為鼓勵(lì)自主

Empathy Effect 為什么大公司都喜歡用明星代言呢？因?yàn)镋mpathy effect（移情效應(yīng)）。 比如一些品牌請(qǐng)明星代言自己的產(chǎn)品，因?yàn)槊餍堑姆劢z對(duì)他/她有強(qiáng)烈的情感認(rèn)同感，所以當(dāng)粉絲看到廣告時(shí)，也會(huì)把這種情感映射到該品牌售賣的產(chǎn)品上，對(duì)品牌產(chǎn)品產(chǎn)生好感以及購買的欲望，這就是Empathy effect。 我們來看2個(gè)例句： Celebrity TV Advertisement can stimulate "celebrity effect" and "empathy effect".? 名人電視廣告能夠激發(fā)“名人效應(yīng)”和“移情效應(yīng)”。 Empathy effect is the most important tool in advertisement that can quickly make good emotional connection between customers and product. 移情效應(yīng)在廣告中是最重要的工作，它能快速建立用戶和產(chǎn)品之間的情感聯(lián)系。 0元試學(xué)BEC初級(jí)中級(jí)高級(jí)課程 點(diǎn)擊立即免費(fèi)試學(xué)>> 點(diǎn)擊立即免費(fèi)試學(xué)>>> 祝大家順利拿證~

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2024年12月英語六級(jí)考試在即，小編建議各位同學(xué)考前多做?？?，熟悉考試流程，同時(shí)在考場(chǎng)上不會(huì)太緊張。今天小編為大家?guī)碛⒄Z六級(jí)閱讀模擬題。一起來練習(xí)吧！ 2024年12月英語六級(jí)閱讀理解模擬真題：美國商業(yè) 　President Coolidge's statement, "The business of America is business," still points to an important truth today-that business institutions have more prestige (威望) in American society than any other kind of organization, including the government. Why do business institutions possess this great prestige? One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected. Competition protects the freedom of the individual by ensuring that there is no monopoly(壟斷) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers' dollar, they cannot afford to treat them like inferiors or slaves. A contrast is often made between business, which is competitive, and government, which is a monopoly. Because business is competitive, many Americans believe that it is more supportive of freedom than government,even though government leaders are elected by the people and business leaders are not. Many Americans believe, then, that competition is as important,or even more important,than democracy in preserving freedom. Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair race where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternative to social rank based onfamily background. Business is therefore viewed as and expression of the idea of equality of opportunity rather than the aristocratic(貴族的) idea of inherited privilege. 　　練習(xí)題： 　　Choose correct answers to the question: 　　1. The statement "The business of America is business" probably means"________". 　　A. The business institutions in America are concerned with commerce 　　B. Business problems are of great importance to the American government 　　C. Business is of primary concern to Americans 　　D. America is a great power in world business 　　2. Americans believe that they can realize their personal values only_____ . 　　A. when given equality of opportunity 　　B. through doing business 　　C. by protecting their individual freedom 　　D. by way of competition 　　3. Who can benefit from business competition? 　　A. Honest businessmen. 　　B. Both businessmen and their customers. 　　C. People with ideals of equality and freedom 　　D. Both business institutions and government. 　　4. Government is believed to differ strikingly from business in that government is characterized by ____. 　　A. its absolute control of power 　　B. its function in preserving personal freedom 　　C. its role in protecting basic American values 　　D. its democratic way of exercising leadership 　　5. It can be inferred from the passage that the author believes _____ . 　　A. Americans are more ambitious than people in other countries 　　B. in many countries success often depends on one's social status 　　C. American businesses are more democratic than those in other countries 　　D. businesses in other countries are not as competitive as those in America 　　1.[C]?詞義理解題。回答本題的關(guān)鍵是理解business的兩個(gè)不同的含義：①商業(yè)，生意;②職責(zé)，事物，事。句中前一個(gè)business的意思應(yīng)當(dāng)是“事物,職責(zé)”，而后一個(gè)business的意思應(yīng)當(dāng)是“商業(yè)”，因此C為正確答案。 　　2.[D]?事實(shí)細(xì)節(jié)題。解題關(guān)鍵在于對(duì)第2段最后一句定語從句的理解。該句指出競(jìng)爭(zhēng)是對(duì)基本美國價(jià)值的保護(hù)傘，故可知，D為正確答案。 　　3.[B]?推理判斷題。第3段提到，商業(yè)之間為利潤而互相競(jìng)爭(zhēng)，因此商

Commitment Effect 用戶調(diào)研是很難的，因?yàn)橛脩舨灰欢ㄅ浜衔覀儭?但是當(dāng)你在調(diào)研之前問一句：“你覺得你樂于助人么？”我們得到的結(jié)果就會(huì)很理想。這是因?yàn)樯钪写嬖谥鳦ommitment effect（承諾效應(yīng)）。 因?yàn)榇蠖鄶?shù)人都會(huì)覺得自己是樂于助人的，ta自己承認(rèn)了，所以在接下來的問卷調(diào)查中ta就會(huì)很配合你。 我們來看2個(gè)例句： Quality is our commitment to you, reputation is your guarantee to us!? 質(zhì)量是我們對(duì)您的承諾，信譽(yù)是您給我們的保證！ Once again, we see the power of commitment to win customer’s reliance and support.? 我們?cè)僖淮慰吹匠兄Z贏得用戶依賴和支持的力量。 20節(jié)BEC初級(jí)、中級(jí)、高級(jí)課程 學(xué)前測(cè)試、詞匯課、各級(jí)別專項(xiàng)課 還有考前沖刺 點(diǎn)擊立即免費(fèi)聽>> 你適合考哪個(gè)級(jí)別？BEC好不好學(xué) 2個(gè)月后考試是否能順利通過 一聽即知！ 0元試學(xué)BEC初級(jí)中級(jí)高級(jí)課程 點(diǎn)擊立即免費(fèi)試學(xué)>> 點(diǎn)擊立即免費(fèi)試學(xué)>>> 祝大家順利拿證~ ?

Authority Recommended 新產(chǎn)品的推廣，最需要什么呢？Authority recommended（權(quán)威推薦）。 因?yàn)槟闶切庐a(chǎn)品，大眾對(duì)你不了解。而權(quán)威人士在某個(gè)領(lǐng)域是得到人們信任的，所以ta說的話比較管用。比如微博剛剛發(fā)布時(shí)，內(nèi)測(cè)的對(duì)象都想都是知識(shí)界領(lǐng)域大咖，后期才向大眾開放。而微博的大火，是離不開當(dāng)時(shí)KOL們的推薦的。 我們來看2個(gè)例句： We believe that this new kind of medicine is useful because it has been recommended by medical authority. 我們相信這款新藥是有效的，因?yàn)樗会t(yī)學(xué)權(quán)威推薦了。 The sick person's travel must be recommended by a recognized medical authority.? 病人的行程必須由一家被認(rèn)可的醫(yī)療機(jī)構(gòu)推薦。 20節(jié)BEC初級(jí)、中級(jí)、高級(jí)課程 學(xué)前測(cè)試、詞匯課、各級(jí)別專項(xiàng)課 還有考前沖刺 點(diǎn)擊立即免費(fèi)聽>> 你適合考哪個(gè)級(jí)別？BEC好不好學(xué) 2個(gè)月后考試是否能順利通過 一聽即知！ 0元試學(xué)BEC初級(jí)中級(jí)高級(jí)課程 點(diǎn)擊立即免費(fèi)試學(xué)>> 點(diǎn)擊立即免費(fèi)試學(xué)>>> 祝大家順利拿證~

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距離2024年下半年BEC考試越來越近，同學(xué)們要認(rèn)真?zhèn)淇寂丁＝裉鞛榇蠹規(guī)淼氖?span style="color: #fe6016">BEC考試重點(diǎn)詞匯及例句，一起來看看吧。 account executive（廣告或服務(wù)業(yè)）業(yè)務(wù)經(jīng)理 accounts payable應(yīng)付賬款 accountancy (n.) 會(huì)計(jì)工作 accountant (n.)會(huì)計(jì)師（員） accruals ?(n. pl) money owed which is due at a later date 增長(zhǎng)額，利息 act of God (n.)不可抗力 actual loss (n.) 實(shí)際損失（相對(duì)于帳面損失） actuals 實(shí)貨（相對(duì)于期貨 advance