• 職場術語:Foot-in-the-door Technique

    Foot-in-the-door Technique 心理學中有一個著名的技巧——Foot-in-the-door technique(等門檻技巧)。 Foot-in-the-door technique簡單說就是得寸進尺,“進尺”之前先“得存”。我想讓你答應我一個大要求,但我先讓你答應我一個小要求,一步步到大要求。營銷中運用它的例子就是企業(yè)想賣給你999元的產(chǎn)品,但是它先給你一個免費的產(chǎn)品,接著是99元的產(chǎn)品,最后才給你介紹999元的產(chǎn)品。 我們來看2個例句: Foot-in-the-door technique is where an influencer asks you

    2024-11-13

    BEC 職場術語

  • 2024年12月英語六級閱讀理解模擬真題:美國商業(yè)

    2024年12月英語六級考試在即,小編建議各位同學考前多做模考,熟悉考試流程,同時在考場上不會太緊張。今天小編為大家?guī)碛⒄Z六級閱讀模擬題。一起來練習吧! 2024年12月英語六級閱讀理解模擬真題:美國商業(yè)  President Coolidge's statement, "The business of America is business," still points to an important truth today-that business institutions have more prestige (威望) in American society than any other kind of organization, including the government. Why do business institutions possess this great prestige? One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected. Competition protects the freedom of the individual by ensuring that there is no monopoly(壟斷) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers' dollar, they cannot afford to treat them like inferiors or slaves. A contrast is often made between business, which is competitive, and government, which is a monopoly. Because business is competitive, many Americans believe that it is more supportive of freedom than government,even though government leaders are elected by the people and business leaders are not. Many Americans believe, then, that competition is as important,or even more important,than democracy in preserving freedom. Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair race where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternative to social rank based onfamily background. Business is therefore viewed as and expression of the idea of equality of opportunity rather than the aristocratic(貴族的) idea of inherited privilege.   練習題:   Choose correct answers to the question:   1. The statement "The business of America is business" probably means"________".   A. The business institutions in America are concerned with commerce   B. Business problems are of great importance to the American government   C. Business is of primary concern to Americans   D. America is a great power in world business   2. Americans believe that they can realize their personal values only_____ .   A. when given equality of opportunity   B. through doing business   C. by protecting their individual freedom   D. by way of competition   3. Who can benefit from business competition?   A. Honest businessmen.   B. Both businessmen and their customers.   C. People with ideals of equality and freedom   D. Both business institutions and government.   4. Government is believed to differ strikingly from business in that government is characterized by ____.   A. its absolute control of power   B. its function in preserving personal freedom   C. its role in protecting basic American values   D. its democratic way of exercising leadership   5. It can be inferred from the passage that the author believes _____ .   A. Americans are more ambitious than people in other countries   B. in many countries success often depends on one's social status   C. American businesses are more democratic than those in other countries   D. businesses in other countries are not as competitive as those in America   1.[C]?詞義理解題?;卮鸨绢}的關鍵是理解business的兩個不同的含義:①商業(yè),生意;②職責,事物,事。句中前一個business的意思應當是“事物,職責”,而后一個business的意思應當是“商業(yè)”,因此C為正確答案。   2.[D]?事實細節(jié)題。解題關鍵在于對第2段最后一句定語從句的理解。該句指出競爭是對基本美國價值的保護傘,故可知,D為正確答案。   3.[B]?推理判斷題。第3段提到,商業(yè)之間為利潤而互相競爭,因此商

  • 2024年12月英語六級聽力??季涫郊岸陶Z:介紹性語句

    2024年12月英語六級考試將在12月14日下午舉行,大家準備的如何?為了幫助同學們更好地備考六級,@滬江英語四六級微信公眾號為大家整理了2024年12月英語六級聽力??季涫郊岸陶Z:介紹性語句,供大家參考閱讀。 2024年12月英語六級聽力??季涫郊岸陶Z:介紹性語句 日常生活中我們會經(jīng)常碰到一些朋友小聚會,生日晚會等場面。在這些活動中,總會有一些我們不認識的人,因而互相介紹在這里就顯得非常的重要。在聽力中,人物介紹往往是一句帶過,因此通過這些有限句子弄清人物關系十分重要。同時要注意語氣的委婉。 英語介紹性的語句通常有: May I know your name?(請問貴姓?) It's

    2024-12-07

    英語六級聽力

  • 到底要不要考BEC初級?不同級別BEC考試難度怎么跨越?

    為名企敲門磚的話,建議大家一定要去考BEC中級,況且,中級難度大概相當于四六級之間,認可度也相應的更高,難度是會高一點,但是也沒有很夸張,努努力也不是不可以跨越。 03 BEC備考注意哪些問題?? 但是如果實在對自己的英語水平?jīng)]什么信心,而你又想考BEC,可以用初級過渡一下,找找感覺。 BEC各個級別考試內容 ?????? 所以,建議大家對于英語基礎相對薄弱的同學來說,至少需要有3個月以上的準備時間。 ??聽力訓練 ?「每天堅持做聽寫訓練」是王道 尤其是聽力訓練,大家要每天堅持做聽寫訓練, 注意不要逐字聽寫?,要BEC初中高級難度差距非常明顯。 今天@滬江商務英語跟大家科普下 “BEC初級適合誰去考?” “BEC初級到底難不難?” “不同級別bec聽完一整個句子,進行回憶默寫,訓練理解和短時記憶的能力。 這里給大家個小小的建議:大家練習聽力首選英音的人物訪談,我們應該努力創(chuàng)造一個純英語的環(huán)境。畢竟,練習英語口語的目的是為了與外國人用英語交流。 因此,需要通過與他人用英語交流來培養(yǎng)自己的語感。人物訪談相較

    2024-08-30

    BEC BEC備考 BEC初級

  • 2024年12月英語四級作文范文:邀請參加晚會

    toparticipate in Mr. Old Fish’s wedding ceremony withMs. Fujiwora to be held at Beijing Grand Hotel from 8to 10 p.m. on April 1, 2007.   As you are a close friend of us, we would very much like you to attend the celebration andshare our joy. The occasion will start at seven o’clock in the evening

  • 2024年12月英語四級聽力新聞高頻詞匯(3)

    的 symbolic 象征性的 territory 領域 unique 獨一無二的 versatile 多才多藝的 weird 怪異的,不可思議的 zigzag 曲折的 ace 網(wǎng)球賽的一分 amateur 業(yè)余運動員,愛好者 backstroke 仰式 baseball 棒球 basketball 籃球 belt 段帶 boat race 賽艇 boxing weights 拳擊體重級別 boxing 拳擊 breaststroke 蛙式 butterfly (stroke) 蝶泳 canoe 劃艇 champion 冠軍 championship 冠軍賽,錦標賽 changing room 更衣室

    2024-12-10

    英語四級聽力

  • 2024年12月英語四級翻譯預測:筷子

    英語四級翻譯??細v史政治、經(jīng)濟文化等話題,大家在備考過程需要掌握不同話題的翻譯詞匯。今天@滬江英語四六級微信公眾號為大家?guī)淼氖?024年12月英語四級翻譯預測:筷子,希望對你有所幫助。 2024年12月英語四級翻譯預測:筷子 筷子由兩根長短相同的棍子組成,是中國的傳統(tǒng)餐具(eating utensil)。筷子出現(xiàn)在3 000多年前,它的出現(xiàn)不僅開啟了中國烹飪文化的變革,也是人類文明的標志。此外,筷子對烹飪技巧的發(fā)展也起著推動作用。如今,筷子不僅是一種餐具,還成為一種獨特的文化形式,對于我們來說,筷子可以作為藝術品來欣賞、研究和收藏??曜与m小,但仍受到世界上許多人的推崇。一項有趣的實驗表明

  • 2024年12月英語四級閱讀理解模擬:泰國大象的生存危機

    理了2024年12月英語四級閱讀理解模擬:泰國大象的生存危機,一起來看看吧。 2024年12月英語四級閱讀理解模擬:泰國大象的生存危機 For centuries, in the countries of south and Southeast Asia the elephant has been an intimate part of the culture, economy and religion, and nowhere more so than in Thailand. Unlike its African cousin, the Asian elephant is easily domesticated (馴化). The rare so-called white elephants have actually lent the authority of kingship to its rulers and until the 1920s the national flag was a white elephant on a red background.To the early Western visitors the country's romantic name was “Land of the White Elephant”. Today, however, the story is very different. Out of work and out of land, the Thai elephant struggles for survival in a nation that no longer needs it. The elephant has found itself more or less abandoned by previous owners who have moved on to a different economic world and a westernized society. And while the elephant's problems began many years ago, now it rates a very low national priority. How this reversal from national icon (圣像) to neglected animal came about is a tale of worsening environmental and the changing lives of the Thais themselves. According to Richard Lair, Thailand’s experts on the Asian elephant and author of the report Gone Astray, at the turn of the century there may well have beenas many as 100,000 domestic elephants in the country. In the north of Thailand alone it was estimated that more than 20,000 elephants were employed in transport, 1,000 of them alone on the road between the cities of Chiang Mai and Chiang Saen. This was at a time when 90 per cent of Thailand was still forest—a habitat (棲息地) that not only supported the animals but also made them necessary to carry goods and people. Nothing ploughs through dense forest better than a massive but sure-footed elephant. By 1950 the elephant population had dropped to a still substantial 13,397, but today there are probably nomore than 3,800, with another 1,350 roaming free in the national parks. But now, Thailand’s forest coversonly 20 per cent of the land. This deforestation (采伐森林) is the central point of the elephant's difficult situation, for it has effectively put the animals out of work. This century, as the road network grew, so the elephant's role as a beast of burden declined. 練習題: Choose correct answers to the question: 1. What can we know about African elephants from the passage? A. It is easy to tame them. B. It is hard to tame them. C. They are living a better life than Asian elephants. D. Their fate is quite similar to that of Asian elephants. 2. Thailand was once called “Land of the White Elephant” because_______. A. white elephant is rarely seen and thus very special B. white elephant was a national symbol until the 1920s C. white elephant has helped kings to gain the ruling authority D. this name was so romantic that it was popular among visitors 3. Why is the Thai elephant “out of work”, according to the author? A. Because the elephants are no longer useful to their owners. B. Because their owners are westernized and neglect them. C. Because the government pays little attention to the problem. D. Because there are too many elephants and too few jobs. 4. Which of the following statements is true about the elephant population at various times? A. There were 100,000 tamed elephants at the turn of the century. B. 20,000 elephants were employed in transport in Thailand at the turn of the century. C. By 1950 the elephant population in Thailand has been quite small. D. Today the elephant population is estimated at 5,150. 5. The passage is most probably from_______. A. a travel magazine B. a history book C. a research report D. an official announcement 參考答案: 1.[B] 事實細節(jié)題。本題考查對比處。根據(jù)文章第l段第3句:和非洲象不同,亞洲象容易馴養(yǎng),言下之意就是:非洲象不易馴養(yǎng)。答案中用tame替代原文的domesticate,意思相同。選項A與原文意思正好相反;選項C,D原文根本未提到。 2.[B] 推理判斷題。根據(jù)文章第l段第4句中的“until the 1920s the national flag was a white elephant on a red background.”可知當時白

    2024-12-06

    英語四級閱讀

  • 職場術語:Contrast Effect

    Contrast Effect 減肥藥廣告經(jīng)常會放出吃藥前/吃藥后的對比照,攝影課程也會放出學員學習前和學習后的作品對比圖,看到這樣的廣告我們總會心動。 這就是Contrast effect(對比效應)在作祟。首先,前后對比效果非常好,我們可以很直觀地看到我們使用完產(chǎn)品的狀態(tài)。同時,省去了中間環(huán)節(jié),會讓我們誤以為這個過程很簡單了。 我們來看2個例句: Psychologists call it the "contrast effect": You feel prettier around ugly people and uglier around pretty people.? 心理學家稱之為“對比效應”:當你站在長得丑的人群中時,你總會覺得自己變漂亮了;當你站在漂亮的人中間時,你總會覺得自己變得丑了。 There is a striking contrast effect between the two different interpretations. 兩種不同的解釋會產(chǎn)生截然不同的效果。 20節(jié)BEC初級、中級、高級課程 學前測試、詞匯課、各級別專項課 還有考前沖刺 點擊立即免費聽>> 你適合考哪個級別?BEC好不好學 2個月后考試是否能順利通過 一聽即知! 0元試學BEC初級中級高級課程 點擊立即免費試學>> 點擊立即免費試學>>> 祝大家順利拿證~

    2024-11-09

    BEC 職場術語

  • 職場術語:Authority Recommended

    Authority Recommended 新產(chǎn)品的推廣,最需要什么呢?Authority recommended(權威推薦)。 因為你是新產(chǎn)品,大眾對你不了解。而權威人士在某個領域是得到人們信任的,所以ta說的話比較管用。比如微博剛剛發(fā)布時,內測的對象都想都是知識界領域大咖,后期才向大眾開放。而微博的大火,是離不開當時KOL們的推薦的。 我們來看2個例句: We believe that this new kind of medicine is useful because it has been recommended by medical authority. 我們相信這款新藥是有效的,因為它被醫(yī)學權威推薦了。 The sick person's travel must be recommended by a recognized medical authority.? 病人的行程必須由一家被認可的醫(yī)療機構推薦。 20節(jié)BEC初級、中級、高級課程 學前測試、詞匯課、各級別專項課 還有考前沖刺 點擊立即免費聽>> 你適合考哪個級別?BEC好不好學 2個月后考試是否能順利通過 一聽即知! 0元試學BEC初級中級高級課程 點擊立即免費試學>> 點擊立即免費試學>>> 祝大家順利拿證~

    2024-11-10

    BEC 職場術語