Copywriter “上天貓，就購了。” “買保險就是買太平。” 這些大公司膾炙人口、傳播性強的廣告語都是誰寫的呢？哈，是公司的Copywriter（文案）。Copywriter是一群奇怪的生物，一方面他們對文字情有獨鐘，另一方面他們又希望能寫出讓人一見就忘不掉的洗腦標(biāo)語。熬夜寫文字是他們的最享受的事。 我們來看2個例句： How much does it really matter if an entrepreneur can't spell, as long as she can hire a copywriter who can? 一個創(chuàng)業(yè)者真的寫錯字了，又有什么關(guān)系呢？只要他能聘請一名不會寫錯字的文案員就行了。 After looking at the first commercials for the iPad, Steve tracked down the copywriter, James Vincent, and told him, "Your commercials suck. " 看到iPad的第一支廣告之后，他找到創(chuàng)意人詹姆斯·文森特，告訴他“你的廣告爛透了?！?20節(jié)BEC初級、中級、高級課程 學(xué)前測試、詞匯課、各級別專項課 還有考前沖刺 點擊立即免費聽>> 你適合考哪個級別？BEC好不好學(xué) 2個月后考試是否能順利通過 一聽即知！ 0元試學(xué)BEC初級中級高級課程 點擊立即免費試學(xué)>> 點擊立即免費試學(xué)>>> 祝大家順利拿證~

比較完整的理解，進而能夠有效地預(yù)測短文的發(fā)展脈絡(luò)。 05 聽清問題，選擇答案 考生在看過選項和聽完短文以后往往會對將

本書已經(jīng)做過兩遍，任何真題可以把這個答案告訴你，但是就是過不了。因為他犯了"試圖只想通過做題提升能力"的大忌。做題在于能力的檢測，想要了解自己的水平有多高，光檢測是沒有意義的，所以你必須總結(jié)—— 第一，要總結(jié)剛才提到的錯誤。 第二，要總結(jié)的是單詞。如果時間有限，一定要把閱讀真題上的單詞記一下。 第三，要總結(jié)的是難句。如果一個句子很難，你看了兩遍沒有看懂，說明這達到了能力的局限。你需要分析這個句子的結(jié)構(gòu)，做一個解剖和細(xì)分，不斷地理解、背誦，最好是模仿。 聲明: 內(nèi)容整理自網(wǎng)絡(luò)，版權(quán)歸原作者或平臺所有。侵刪。 ?屠皓民領(lǐng)銜 四六級通關(guān)神器? ??????基礎(chǔ)班·沖刺押題班·白金班 直播錄播相結(jié)合，基礎(chǔ)強化沖刺全包括 ??不同水平，靈活選擇班型 $課程限時優(yōu)惠6折起$ 【基礎(chǔ)班】：380-424分，語法詞匯基礎(chǔ)薄弱 【沖刺班】：有一定基礎(chǔ)，四六級做題技巧欠缺，刷分必選 【白金班】：380分以下，屢考不過 點擊

Operation Manager 在公司里，CEO提出公司的發(fā)展戰(zhàn)略和方向，而這些方向能不能執(zhí)行落地就看COO（首席運營官）的了。 COO會把整體的項目分拆給各個Operation manager（運營經(jīng)理），Operation manager需要保證整個項目的策劃、統(tǒng)籌、執(zhí)行、把關(guān)！傳統(tǒng)行業(yè)里Operation manager會分項目、供應(yīng)鏈、活動等，在互聯(lián)網(wǎng)行業(yè)里會分成內(nèi)容運營、用戶運營、活動運營等。 我們來看2個例句： As leader of an operation team, the operation manager must ensure that we satisfy our clients and customers through operational excellence. 作為運營經(jīng)理必須帶領(lǐng)營運團隊確保通過營運業(yè)績使我們的客戶和顧客滿意。 He must work in full cooperation with the operation manager and the project manager. 他必須與業(yè)務(wù)經(jīng)理和項目經(jīng)理全面配合。 20節(jié)BEC初級、中級、高級課程 學(xué)前測試、詞匯課、各級別專項課 還有考前沖刺 點擊立即免費聽>> 你適合考哪個級別？BEC好不好學(xué) 2個月后考試是否能順利通過 一聽即知！ 0元試學(xué)BEC初級中級高級課程 點擊立即免費試學(xué)>> 點擊立即免費試學(xué)>>> 祝大家順利拿證~

2024年12月英語六級考試在即，小編建議各位同學(xué)考前多做?？?，熟悉考試流程，同時在考場上不會太緊張。今天小編為大家?guī)碛⒄Z六級閱讀模擬題。一起來練習(xí)吧！ 2024年12月英語六級閱讀理解模擬真題：美國商業(yè) 　President Coolidge's statement, "The business of America is business," still points to an important truth today-that business institutions have more prestige (威望) in American society than any other kind of organization, including the government. Why do business institutions possess this great prestige? One reason is that Americans view business as being more firmly based on the ideal of competition than other institutions in society. Since competition is seen as the major source of progress and prosperity by most Americans, competitive business institutions are respected. Competition is not only good in itself, it is the means by which other basic American values such as individual freedom, equality of opportunity, and hard work are protected. Competition protects the freedom of the individual by ensuring that there is no monopoly(壟斷) of power. In contrast to one, all-powerful government, many businesses compete against each other for profits. Theoretically, if one business tries to take unfair advantage of its customers, it will lose to competing business which treats its customers more fairly. Where many businesses compete for the customers' dollar, they cannot afford to treat them like inferiors or slaves. A contrast is often made between business, which is competitive, and government, which is a monopoly. Because business is competitive, many Americans believe that it is more supportive of freedom than government,even though government leaders are elected by the people and business leaders are not. Many Americans believe, then, that competition is as important,or even more important,than democracy in preserving freedom. Competition in business is also believed to strengthen the ideal of equality of opportunity. Competition is seen as an open and fair race where success goes to the swiftest person regardless of his or her social class background. Competitive success is commonly seen as the American alternative to social rank based onfamily background. Business is therefore viewed as and expression of the idea of equality of opportunity rather than the aristocratic(貴族的) idea of inherited privilege. 　　練習(xí)題： 　　Choose correct answers to the question: 　　1. The statement "The business of America is business" probably means"________". 　　A. The business institutions in America are concerned with commerce 　　B. Business problems are of great importance to the American government 　　C. Business is of primary concern to Americans 　　D. America is a great power in world business 　　2. Americans believe that they can realize their personal values only_____ . 　　A. when given equality of opportunity 　　B. through doing business 　　C. by protecting their individual freedom 　　D. by way of competition 　　3. Who can benefit from business competition? 　　A. Honest businessmen. 　　B. Both businessmen and their customers. 　　C. People with ideals of equality and freedom 　　D. Both business institutions and government. 　　4. Government is believed to differ strikingly from business in that government is characterized by ____. 　　A. its absolute control of power 　　B. its function in preserving personal freedom 　　C. its role in protecting basic American values 　　D. its democratic way of exercising leadership 　　5. It can be inferred from the passage that the author believes _____ . 　　A. Americans are more ambitious than people in other countries 　　B. in many countries success often depends on one's social status 　　C. American businesses are more democratic than those in other countries 　　D. businesses in other countries are not as competitive as those in America 　　1.[C]?詞義理解題?；卮鸨绢}的關(guān)鍵是理解business的兩個不同的含義：①商業(yè)，生意;②職責(zé)，事物，事。句中前一個business的意思應(yīng)當(dāng)是“事物,職責(zé)”，而后一個business的意思應(yīng)當(dāng)是“商業(yè)”，因此C為正確答案。 　　2.[D]?事實細(xì)節(jié)題。解題關(guān)鍵在于對第2段最后一句定語從句的理解。該句指出競爭是對基本美國價值的保護傘，故可知，D為正確答案。 　　3.[B]?推理判斷題。第3段提到，商業(yè)之間為利潤而互相競爭，因此商

語言點的錯誤數(shù)目扣分。 3. 從內(nèi)容和語言兩個方面對作文進行綜合評判。內(nèi)容和語言是一個統(tǒng)一體。 作文應(yīng)表達題目所規(guī)定的內(nèi)容，而內(nèi)容要通過語言來表達。要考慮作文是否切題，是否充分表達思想，也要考慮是否用英語清楚而和合適地表達思想，也就是要考慮語言上的錯誤是否造成理解上的障礙。 4. 避免趨中傾向。 該給高分給高分，包括滿分；該給低分給低分，包括零分。一名閱卷人員在所評閱的全部作文卷中不應(yīng)只給中間的幾種分?jǐn)?shù)。 5. 所發(fā)樣卷一律不得翻印，嚴(yán)禁出版，一經(jīng)發(fā)現(xiàn)，必予追究。? 二、四六級作文評分標(biāo)準(zhǔn) 1. 本題滿分為15分 2. 閱卷標(biāo)準(zhǔn)共分五等：2分、5分、8分、11分及14分。各有標(biāo)準(zhǔn)樣卷一至二份。 3. 閱卷人員根據(jù)閱卷標(biāo)準(zhǔn)，對照樣卷評分，若認(rèn)為所閱文章與某一分?jǐn)?shù)（如8分）相似，即定為該分?jǐn)?shù)（即8分）；若認(rèn)為所閱文章稍優(yōu)或稍劣于該分?jǐn)?shù)則可加一分（即9分）或減一分（即7分）。但不得加或減半

理了2024年12月英語四級閱讀理解模擬：泰國大象的生存危機，一起來看看吧。 2024年12月英語四級閱讀理解模擬：泰國大象的生存危機 For centuries, in the countries of south and Southeast Asia the elephant has been an intimate part of the culture, economy and religion, and nowhere more so than in Thailand. Unlike its African cousin, the Asian elephant is easily domesticated (馴化). The rare so-called white elephants have actually lent the authority of kingship to its rulers and until the 1920s the national flag was a white elephant on a red background.To the early Western visitors the country's romantic name was “Land of the White Elephant”. Today, however, the story is very different. Out of work and out of land, the Thai elephant struggles for survival in a nation that no longer needs it. The elephant has found itself more or less abandoned by previous owners who have moved on to a different economic world and a westernized society. And while the elephant's problems began many years ago, now it rates a very low national priority. How this reversal from national icon (圣像) to neglected animal came about is a tale of worsening environmental and the changing lives of the Thais themselves. According to Richard Lair, Thailand’s experts on the Asian elephant and author of the report Gone Astray, at the turn of the century there may well have beenas many as 100,000 domestic elephants in the country. In the north of Thailand alone it was estimated that more than 20,000 elephants were employed in transport, 1,000 of them alone on the road between the cities of Chiang Mai and Chiang Saen. This was at a time when 90 per cent of Thailand was still forest—a habitat (棲息地) that not only supported the animals but also made them necessary to carry goods and people. Nothing ploughs through dense forest better than a massive but sure-footed elephant. By 1950 the elephant population had dropped to a still substantial 13,397, but today there are probably nomore than 3,800, with another 1,350 roaming free in the national parks. But now, Thailand’s forest coversonly 20 per cent of the land. This deforestation (采伐森林) is the central point of the elephant's difficult situation, for it has effectively put the animals out of work. This century, as the road network grew, so the elephant's role as a beast of burden declined. 練習(xí)題： Choose correct answers to the question: 1. What can we know about African elephants from the passage? A. It is easy to tame them. B. It is hard to tame them. C. They are living a better life than Asian elephants. D. Their fate is quite similar to that of Asian elephants. 2. Thailand was once called “Land of the White Elephant” because_______. A. white elephant is rarely seen and thus very special B. white elephant was a national symbol until the 1920s C. white elephant has helped kings to gain the ruling authority D. this name was so romantic that it was popular among visitors 3. Why is the Thai elephant “out of work”, according to the author? A. Because the elephants are no longer useful to their owners. B. Because their owners are westernized and neglect them. C. Because the government pays little attention to the problem. D. Because there are too many elephants and too few jobs. 4. Which of the following statements is true about the elephant population at various times? A. There were 100,000 tamed elephants at the turn of the century. B. 20,000 elephants were employed in transport in Thailand at the turn of the century. C. By 1950 the elephant population in Thailand has been quite small. D. Today the elephant population is estimated at 5,150. 5. The passage is most probably from_______. A. a travel magazine B. a history book C. a research report D. an official announcement 參考答案： 1.[B] 事實細(xì)節(jié)題。本題考查對比處。根據(jù)文章第l段第3句：和非洲象不同，亞洲象容易馴養(yǎng)，言下之意就是：非洲象不易馴養(yǎng)。答案中用tame替代原文的domesticate，意思相同。選項A與原文意思正好相反;選項C，D原文根本未提到。 2.[B] 推理判斷題。根據(jù)文章第l段第4句中的“until the 1920s the national flag was a white elephant on a red background.”可知當(dāng)時白

Programmer 讓一個人尷尬的方式就是一直盯著ta的發(fā)際線看，但有一類人的發(fā)際線你不能看，他們就是Programmer（程序員）。 Programmer吃的是草，擠得是奶。上班996，回家就擼貓。很難想象我們的社會沒有了程序員會變成什么樣，是他們搭起了我們互聯(lián)網(wǎng)世界的基礎(chǔ)設(shè)施。 我們來看2個例句： Sam is really a natural programmer. He took to programming like a duck to water even before he graduated from elementary school. 薩姆真是天生程序員的料，他甚至在小學(xué)沒畢業(yè)以前編起程序來就如魚得水。 With a bit of guidance, anyone can become a Java programmer. 稍微利用些指導(dǎo)，任何人都可以成為Java程序員。 20節(jié)BEC初級、中級、高級課程 學(xué)前測試、詞匯課、各級別專項課 還有考前沖刺 點擊立即免費聽>> 你適合考哪個級別？BEC好不好學(xué) 2個月后考試是否能順利通過 一聽即知！ 0元試學(xué)BEC初級中級高級課程 點擊立即免費試學(xué)>> 點擊立即免費試學(xué)>>> 祝大家順利拿證~

聽力一直都是同學(xué)們非常頭疼的一個部分，并且在試題中分值占比較高。 最后沖刺階段，@滬江英語四六級微信公眾號也為大家?guī)砹怂牧壜犃Ψ旨墑e、分題型干貨。 今天給大家分享的是：六級聽力——聽力講座，一起來看看吧！ 01 單項題型簡介 分值 四六級考試總分為710分，聽力在整張試卷中的占比是35%，也就是248.5分。 六級聽力聽力篇章部分共有10道題，在整張試卷中分值比例為20%，也

目中的after Hugo,由該句是的stricter，better-enforced codes可知C正確。 2.[A] 第4段開始具體介紹the house,根據(jù)該段最后一句可知，這幢房子的木制結(jié)構(gòu)用長鋼筋加固了，因而特別結(jié)實,故選A。 3.[D] 根據(jù)題干的數(shù)字可迅速定位至第5段首，第2、3句闡述這樣做的目的是“將房屋抬髙到暴風(fēng)雨巨浪之上,及讓巨浪能在屋下