今天，蘋果最新發(fā)布了三則iPhone 5廣告和一則EarPods廣告。廣告延續(xù)了蘋果一貫的風(fēng)格，分別以"Thumbs", "Cheese", "Physics"和"Ears"為主題，突顯了蘋果堅持以用戶體驗為本的設(shè)計理念。

Thumbs
——4英寸屏幕，仍可一指操作

In spite of the taller screen, the iPhone’s display is still usable with one thumb, because Apple used “common sense” to make it bigger, but not too big.
雖然iPhone 5的屏幕變長了，但你仍然只需一個拇指就能操作，因為蘋果公司是根據(jù)“常識”將屏幕做大，但又不至于太大。

廣告詞：
"Your thumb, it goes from here, to here. This bigger screen goes from here, to here. Now that’s either a, an amazing coincidence, or b, a dazzling display of common sense. Pretty sure its the common sense thing."

Cheese
——全景拍攝模式

The ad shows a man trying to take a picture of a group of kids in costumes, using the iPhone’s Panorama functionality to capture the whole group.
這則廣告展現(xiàn)了某人想要為一群穿著戲服的孩子們拍照，他使用iPhone的全景拍攝功能捕捉下了所有人。

廣告詞：
"Every picture tells a story, of course some stories are bigger than others.
OK, guys here we go, everybody say Cheeeeeeeeeeeeeee…[breathes in]…eeeeeeeessssseee.
Got it!"

Physics
——大屏幕，薄機(jī)身

It asks how’s it possible that the iPhone can be bigger, but also smaller - referring to the bigger screen of the device and its thinner form factor.
這則廣告提出iPhone如何在變大的同時變小的疑問，此話指的就是iPhone 5的屏幕變大了，而機(jī)身卻變薄了。

廣告詞：
There are laws to physics, right? So explain this, how can something get bigger, and smaller? There’s more of it, and less of it. Well, I guess the laws of physics are more like, general guidelines.

Ears
——耳機(jī)不該是圓的

Apple's last ad focuses on the new EarPods. It explains how headphones should be "ear-shaped" instead of round.
最后一則廣告說的是蘋果新推出的耳機(jī)——EarPods。廣告中說明了耳機(jī)為何不該是圓形的，而應(yīng)該是像耳朵一樣的形狀。

廣告詞：
Ears are weird. I dunno what shape that is, but its not round. So why would headphones be round? They should be shaped like this. Ear shaped. You know, so they fit in your ears.