店里買漢堡

If you have ever queued for a McDonald’s burger drooling over the photos on the menu, you’ve probably wondered why your Big Mac never looks the same.
如果你曾經(jīng)在麥當(dāng)勞排隊(duì)買漢堡，菜單上漢堡的照片令人垂涎欲滴，你也許想問為什么自己買的巨無(wú)霸從來(lái)都不是這樣！

Well, the fast-food giant has taken a candid approach by revealing the secrets of how it makes its burgers look so much juicier, bigger and tastier in its adverts.
嗯，現(xiàn)在，這家快餐巨頭采取行動(dòng)，真實(shí)地揭露了廣告拍攝的秘密：怎樣讓廣告里的漢堡看起來(lái)更多汁、更大、更誘人。

In a surprising move, McDonald’s has made public the laborious process called ‘food-styling’ in which its burgers are prepared for hours and put together with absolute precision so they look their best for photo shoots.
通過這個(gè)驚倒眾人的舉動(dòng)，麥當(dāng)勞公開了一個(gè)名為“食物造型”的費(fèi)力步驟，花費(fèi)好幾個(gè)小時(shí)為漢堡作造型，然后將所有東西極其精準(zhǔn)地組合到一起，變成了廣告圖片上的“最佳漢堡”。

現(xiàn)實(shí)中的漢堡

Sad: Experts take a photo of Hope's pathetic looking burger.
凄慘的漢堡：專家拍了一張霍普（麥當(dāng)勞市場(chǎng)總監(jiān)）手中看上去很悲涼的漢堡。

開始造型

They add essential ingredients again so they are more visible from the outside.
他們又開始加料，讓人從外面就可以看到豐富的食料。

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上油

Tools: Cheese is made to look like it's melting with a hot iron.
工具：讓芝士看起來(lái)有點(diǎn)融化，就像剛剛烤過一樣。

加番茄醬

Syringe: Blobs of ketchup are syringed onto the?patty?so they can be seen from the outside.
注射筒：一點(diǎn)點(diǎn)的番茄醬被注射在肉餅上，那樣就可以從外面看見了。

初步造型拍攝

Unrecognisable: The finished burger looks completely different.
無(wú)法辨認(rèn)的漢堡：完成造型的漢堡看起來(lái)和原來(lái)截然不同。

PS精加工

A little help from Photoshop: Any residual imperfections are ironed out by computer software.
Photoshop助一臂之力：有了電腦軟件的幫助，任何殘余的不完美都消除干凈。

理想與現(xiàn)實(shí)

Reality check: A photo showing half a store bought McDonald's burger and one created for advertising purposes.
真實(shí)對(duì)比：一邊是店里買的漢堡，一邊是為廣告拍攝而制作的漢堡。