Unit One: Company Operation and Management 公司運(yùn)作和管理
1.2 Internal Communications 內(nèi)部溝通


相關(guān)單詞掌握：
Strategic significance 重要戰(zhàn)略意義
Overall purpose 整體目標(biāo)
Feedback on performance工作反饋
Communication channel 溝通渠道
Annual reviews 年度回顧
Coping mechanisms 應(yīng)對機(jī)制
Organizational relationships 組織關(guān)系
Tangible?performance standards 具體工作標(biāo)準(zhǔn)
Two-way communication 雙向溝通
Opinion survey 意見調(diào)查
Staff appraisal (對員工的)業(yè)績評估，業(yè)績考核
Layout?版面設(shè)計(jì)
Cartoon picture 漫畫
Management message 管理信息
Subordinate 下級，下屬

Mini-presentation
? ? ?企業(yè)內(nèi)部溝通在公司運(yùn)作中起到重要戰(zhàn)略意義（strategic significance）。企業(yè)要搞好內(nèi)部溝通（Internal Communications），首先，要有共同目標(biāo)（Overall purpose），樹立全員溝通理念增加凝聚力(collective cohesion)。其次，要建立健全的工作反饋制度(Feedback on performance)和效及時(shí)溝通渠道(communication channel)，其包括書面溝通（written communication）、口頭溝通（verbal communication）、網(wǎng)絡(luò)溝通（internet communication）。接下來，我們看看下面的例子。

  1. What’s important when…?
  2. Communicating management messages to the staff
    和員工溝通管理信息需要考慮哪些要點(diǎn)？
  3. 1.Overall purpose
    整體目標(biāo)
  4. 2.Feedback on performance
    對工作表現(xiàn)的反饋
  5. 3.Enrich the communication channels
    豐富溝通渠道
First thing first, in my view, I think a successful company is consequence to define a clear and unifying overall purpose among all the employees. The reason is that the overall purpose resemble a beacon to guide the employee, the follower, to turn the purpose into achievable goals, projects, and actions in the next step.
首先，在我看來，我認(rèn)為一間成功的公司是得益于在員工中確立了清晰而統(tǒng)一的整體目標(biāo)。原因是這個(gè)整體目標(biāo)就像是燈塔，指引著作為執(zhí)行者的員工繼續(xù)把目標(biāo)分解成一個(gè)個(gè)可達(dá)成的任務(wù)、計(jì)劃以及行動(dòng)。
?
In addition, a timely and correct feedback on performance is the key methods to optimize and evaluate the goals for theupcoming?year. The staff perform the annual reviews and give feedback on performance which can help the company to amend or provide continuous effective?coping?mechanisms.
另外，一個(gè)及時(shí)準(zhǔn)確的工作反饋是企業(yè)在完善評估來年工作目標(biāo)的一個(gè)關(guān)鍵方法。員工進(jìn)行年度回顧總結(jié)和提供工作業(yè)績反饋，有利于幫助公司修改或繼續(xù)提供有效的應(yīng)對機(jī)制。
?
Besides, its broad range of communications activities, channels and media strive to help employees manage and use corporate information they receive in their work and organizational relationships, and it can help them feel both?valuedand?valuable.
而且，公司通過各種廣泛的溝通活動(dòng)以及豐富的溝通渠道和媒介，盡力幫助員工管理和運(yùn)用他們在工作中以及在企業(yè)交往中獲得的公司信息,同時(shí)讓他們感到公司的重視和自我價(jià)值的存在。

Discussion

  1. E-mail Newsletter電子郵件快訊
  2. You company would like to introduce an E-mail newsletter to send to all members regularly. You have been asked to help co-ordinate the project. Discuss the situation together, and decide:
    你們公司意欲創(chuàng)建一份電子郵件快訊，定期發(fā)給全體員工。請你們共同協(xié)調(diào)這一計(jì)劃。討論并決定：
  3. kinds of articles and information should be included
    電子郵件快訊中應(yīng)包含哪些文章和信息
  4. the newsletter should look like and how often it should be sent
    電子郵件快訊的版式、發(fā)送周期
（1）It should carry articles about the tangible performance standards for staff to follow, and information about any changes in the company, such as new policies, new projects and new managers, etc. this will help to reduce the chance for confusion and misinterpretation?of key corporate polices and decisions.
郵件應(yīng)包括員工須遵守的具體工作標(biāo)準(zhǔn)和一些有關(guān)公司的變化，如：新政策，新計(jì)劃，新主管等。這樣有助于減少員工對公司的主要政策和決策中所產(chǎn)生的困惑和誤解。
?
（2）I think we should place emphasis on two-way communication. The newsletter should also focus on the employee side. We should allow our employees to voice their opinions about day-to-day work and corporate development. They should also have a chance to comment on the performance of the managers and point out problems in their work.
我想我們應(yīng)該著重在雙向溝通上。時(shí)事通訊則應(yīng)側(cè)重在員工這邊，允許他們發(fā)表有關(guān)日常工作和企業(yè)發(fā)展的意見，并且有機(jī)會(huì)去評論主管的工作表現(xiàn)以及指出他們工作上的問題。
?
（3）Besides the contents, the layout is also important. We can use some photos, people usually like to see pictures of themselves and people they know. So it will be able to attract more readers. We can also use cartoon pictures to help?illustrate?our ideas.
除內(nèi)容以外，版面設(shè)計(jì)也很重要。人們通常喜歡看到一些他們自己或者他們熟知的人的圖片，我們可以用這些圖片去吸引更過的讀者，也可以利用一些漫畫對我們的想法加以訴述。