Sure, you've read a lot of articles on how to achieve the perfect cover letter. However, it's one thing to know what you should be doing, and it's another to actually execute it.
當(dāng)然，你讀到過很多有關(guān)寫完美求職信的文章，但是，知道如何寫是一碼事，實際操作又是另一碼事。

The introduction of a cover letter can actually be the toughest part, because it's your chance to grab the reader's attention and set the tone for the rest of the letter. I always believe that the best way to lead is by example, so I've crafted sample cover letter introductions for you below. Note: I'm applying as a senior in college with a concentration in journalism for an editorial assistant position at POPSUGAR. These examples are fictional.
求職信的介紹部分最難下筆，因為如果這一部分寫得精彩，不僅可以吸引讀者的眼球，而且還能為下文做好鋪墊。我一直認(rèn)為，最佳引導(dǎo)方式是舉例說明，所以，我在這里為你精心制作了求職信介紹部分的幾個樣本。注：作為一名專注于新聞業(yè)的大四學(xué)生，我正在申請POPSUGAR雜志的編輯助理職位。這些事例是虛構(gòu)的。

This is a generic and more formal introduction that you can use for jobs with less creative leeway. Of course, it's not as attention-grabbing, but it may work better with more traditional companies.
該介紹屬通用型且較正式，用于申請缺乏創(chuàng)新空間的工作職位。無疑，它不是很新穎，但更易于被較傳統(tǒng)的公司所接受。

"I am currently a senior at Northwestern University's Medill School of Journalism seeking the position of an editorial assistant with POPSUGAR. I am looking for a creative work environment, one where I can indulge in my passion for celebrity news and utilize my new media background."
“目前，我在西北大學(xué)的新聞學(xué)院讀大四，希望獲得POPSUGAR雜志的編輯助理職位。我渴望富于創(chuàng)新的工作環(huán)境，在這樣的環(huán)境中，我能滿懷激情地發(fā)掘名人新聞，利用我的新傳媒背景知識。”

Start out with a compliment. Remember, you don't want to go overboard with this and sound like you're fawning. Make it fun and attention-grabbing.
以贊美開頭，但記住不能過火，否則聽起來像奉承。要做到詼諧、激發(fā)讀者的興趣。

"Before I say anything, I'd like to thank POPSUGAR for creating such insanely addictive and comprehensive content that has become my go-to daily reading material — my bookmarks folder is ever grateful for the breathing space."
“首先，感謝POPSUGAR提供如此精彩的全方位內(nèi)容，使人讀來不忍釋卷，以致于我每日必讀—— 我的書簽夾都因有喘息之機而慶幸?！?

The confessional introduction is a good transition into showing your passion. In the example below, I managed to slide in a Twitter reference that reflects my grasp of social media, which is an attractive quality in an editorial role. The last bit about being the right fit for the company also shows confidence and drives home the fact in the reader's mind that you're a good candidate.
坦白型介紹是展示激情的良好過渡。在下面的例子里，我成功地過渡到一篇推特微博，它反映出我對社交媒體的把握，而這正是作為編輯所需要的特質(zhì)。既使表明你適合該職位的只是只言片語，但也會展現(xiàn)你的自信，并讓讀者感受到你是一名優(yōu)秀的候選人。

"I'll confess. I'm a celebrity news junkie. I live and breathe everything to do with the entertainment world. From staying up to watch Kate Middleton's wedding to tweeting up-to-the-minute updates of Miley Cyrus's latest adventures to the 15,000 followers of my pop culture Twitter account — my passion for the celebrity world makes me the right fit for the editorial assistant position."
“我承認(rèn)，我喜歡名人八卦。娛樂圈的任何事情都會勾起我的興趣。我會熬夜觀看凱特·米德爾頓的婚禮，時刻更新米勒·賽勒斯的最新動態(tài)微博，而且我的流行文化推特帳戶擁有15000名粉絲——我對名人圈的熱情使我成為編輯助理職位的合適人選。”

Start by talking about your job experience. It's your chance to bring attention to the most impressive part of your résumé.
從介紹工作經(jīng)歷開始。讓閱讀者關(guān)注你簡歷中最令你驕傲的部分。

"Two years of serving as the editor in chief of the biggest fashion magazine on campus has made me even more passionate about covering and being the first to spot the latest trends."
“我在學(xué)校最大的時尚雜志擔(dān)任過兩年的主編，這使我對采訪更加富有激情，同時培養(yǎng)了我對最新動態(tài)一流的洞察力。”

Show how well you know the company. In the example below, I address the heart of what POPSUGAR is about and what really sets it apart from other media companies. It shows that I'm really paying attention to the brand.
表明你非常了解該公司。在下面的例子里，我會講出POPSUGAR的核心所在，與其他媒體公司的真正不同之處。這些內(nèi)容證明你對這一品牌的傾情關(guān)注。

"There aren't any media companies like POPSUGAR — I truly admire the way POPSUGAR has its finger on the pulse of the latest and greatest happenings yet always manages to cover them in a tasteful way."
“沒有哪家媒體公司堪比POPSUGAR——我欽佩POPSUGAR把握新聞動態(tài)、重要事件的方式，以及將有品位的作品呈現(xiàn)給讀者的能力?！?/strong>

Cite your skills to show why you're a good candidate.
說出你的長處，解釋為什么你是合適人選。

"As someone who obsesses about the celebrity world, loves the rush of being the first to break news, and uses the virality of social media, I will make a great addition to the POPSUGAR team in San Francisco."
“作為熱衷于名人圈的一分子，我喜歡沖鋒陷陣，第一時間發(fā)現(xiàn)新聞線索，有效利用社交媒體的傳播力，舊金山POPSUGAR團隊有我會如虎添翼?！?/strong>

Start with an eye-catching intro that doesn't make it immediately obvious that you're writing a cover letter. This hooks a reader into the story, especially someone who has been reading cover letters all day. I added in specific examples toward the end that will definitely impress the hiring manager. It's always better to throw in examples rather than be vague, because it's more impressive and makes you look more legitimate. It's also always a good idea to tack in well-known names and brands if you have them.
以搶眼的介紹開始，還不能顯得為寫求職信而寫求職信。這是吸引讀者讀下去的誘餌，尤其對于那些整日埋頭于求職信的讀者。在即將收筆時，插入能給人事部經(jīng)理留下深刻印象的事例。具體的事例總是好于模糊的說辭，因為具體的東西更容易打動人，而且更能彰顯你的理性。如果你知道一些大腕、大品牌，順便說說會錦上添花。

"All my life, there has only been one great love for me. And no, it's not Channing Tatum (although he definitely comes close!). Nothing and no one can ever measure up to my love of writing, clearly evidenced in my overflowing pile of clips that includes everything from an interview with the founder of Bobbi Brown to local restaurant reviews in Time Out Chicago."
“我一生中的最愛只有一個，不，不是錢寧·塔圖姆（盡管出入不大!）。我熱愛寫作，勝過一切，從對芭比·布朗奠基人的采訪到《芝加哥導(dǎo)出時報》上對當(dāng)?shù)仫埖甑脑u論，我堆積成山、包羅萬象的剪報可以證明這一點。”

Drawing attention to the fact that you have firsthand knowledge early on is helpful for the hiring manager. And making the job easier for the hiring manager is always appreciated!
讓人事部經(jīng)理注意到你早有經(jīng)驗這一事實，這在他們眼中屬有用信息。讓他們的工作變輕松的舉動定會受到賞識！

"In my previous internship at [insert media company], covering the celebrity world was one of the most exciting opportunities I'd ever had."
“我在某媒體公司實習(xí)時，采訪名人圈是我遇到的最令人興奮的機遇之一?！?/strong>

Now that you have the chance to look at actual examples, you can take elements from each one to create your own introduction. Remember to always craft a cover letter that's specific to the job position and company you're applying to, and try not to make these common mistakes.
既然有機會讀到這些實例，那就各取所需，打造自己的介紹吧。記住求職信的設(shè)計要針對所申請職位和公司，盡量避免犯一概而論的通病。