【讀報筆記】英國推奧運旅游折扣 鼓勵民眾國內(nèi)度假
Britons are being encouraged to holiday at home as a major tourism drive offering Olympic themed discounts is launched next week.
drive: 運動;宣傳活動
A new campaign offering 20.12 percent slashed off bills at participating venues will be unveiled by Culture Secretary Jeremy Hunt on Wednesday to boost 'staycations'.
staycation: 在本國度假
The scheme includes hotel accommodation, meals, guided tours and entry to attractions, with discounts funded by the industry.
Government officials said more than three million hotel rooms were already lined up under the project, which is being backed by a range of companies, including Butlins.
Attractions, such as the London Eye and Alton Towers, are also taking part.
London Eye: 倫敦眼,全稱英國航空倫敦眼(The British Airways London Eye),又稱千禧之輪,坐落在倫敦泰晤士河畔,是世界第三大摩天輪。
Alton Towers: 奧爾頓塔,它是英國最大的主題公園及游樂場,也是世界十大游樂場之一。
Reduced prices will also be offered on stays on the Royal yacht Britannia, now moored in Leith, Edinburgh, and visits to Chatsworth, the historic house in Derbyshire.
Tourists will be able to take advantage of the discount by using a dedicated website before the end of the Paralympics on September 9 to make bookings for this year and 2013.
Mr Hunt said: 'With the Diamond Jubilee and the 2012 Olympic Games, this year is the perfect opportunity for more of us to holiday in the UK.'
Diamond Jubilee: 維多利亞女王登基鉆石禧年慶典,是英國女王登基60周年慶典,也叫鉆石慶。
Mr Hunt has travelled the UK, urging companies to take part in the scheme, telling them: 'It's now or never for London tourism.
now or never: 機不可失,時不再來
'We will never have a year like 2012 to show the world that this is, quite simply, the most exciting, vibrant, cosmopolitan city on the planet.
vibrant: 充滿生氣的
cosmopolitan: 世界性的;世界主義的;四海一家的
'The inevitable moans and groans in the run up to an Olympics must not cloud the scale of the opportunity - including our biggest ever tourism marketing campaign to make sure we get a lasting benefit from being in the global spotlight.'
The scheme will be promoted by a £3 million television advertising campaign – the first of its kind in the UK.
The government hopes the 'holidays at home are great' campaign – launched by VisitEngland – will create 12,000 jobs, create 5.3million extra short overnight breaks, and generate £480million in extra spending over three years.
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