Concept Definitions（一）
概念解釋（一）

EARLY ADOPTERS/EARLYVANGELISTS
首批受用人/傳播者

In a nutshell:Passionate,early users of new technology or products who understand its value before mainstream markets.Acquiring early adopters is important to jumpstart product adoption.Geoffrey Moore,in this 1992 book Crossing the Chasm adapted and popularized the concept of the “Technology Life Cycle Adoption Curve”,whereby technology is adopted in five phases categorized by the type of buyer:
最初的最初，對于一項新技術(shù)或是新產(chǎn)品，是有富有激情的早期用戶能夠提前于市場意識到它的價值的。產(chǎn)品首批用戶對于產(chǎn)品的發(fā)展有著十分重要的意義。杰弗瑞·摩爾，在其1992年的這本著作《跨越深坑》中談到了“技術(shù)生命周期曲線”這一定義，描述了新的技術(shù)與產(chǎn)品進入市場的五個階段：

·Innovators-aggressively pursue new technology,often out of pure interest in technology.
·Early adopters-are the first to pursue technology for its intrinsic benefits.
·Early majority-rely on benefits of new technology,but will wait for others to work out the kinks.
·Late majority-not interested in technology perse;waits for established leader to emerge,buys de facto standard.
· Laggards-don’t want anything to do with technology;uses technology when it’s without knowledge of its existence.
·創(chuàng)新人士——激進地出于單純的興趣渴望新的技術(shù)突破
·早期受用人——加以利用來滿足自身利益需求
·最初的大部分使用者——享受新科技帶來的便利，然而等待他人做出最后的成果
·后期的大部分使用者——對科技本身沒有興趣，等待科技加以實踐整合，最終購買可直接利用的成果
·落后人士——根本不了解這一科技，用的時候也不知道自己在用什么。

The movement to each phase is hindered by a gap caused by the difference between a product’s requirements and the buying habits of customers from the subsequent phase.
Early adopters are important to startup companies because they:
每一階段的特征出現(xiàn)都是由商品生產(chǎn)的需求以及消費者的特定喜好決定的。
早期受用者對于起步公司的重要性在于：

·Seek out new technology to solve their（or other companies’）problems,not just for the sake of owning the newest technology.
·Don’t rely on references from others to make buying decisions.While they are influenced by other early adopters,their main concern is solving a known problem .
·Early adopters want to help you and (here is the best bit)want you to be successful.Early adoters enjoy opportunities that allow them to be heroes,by solving real problems.
·發(fā)現(xiàn)解決公司問題的新科技（或是也能幫助其他公司，）而不僅僅是享用成果。

·購買行為不會隨大流改變?？赡軙芷渌缙谑苡谜哂绊懀撬麄兊哪繕硕际墙鉀Q現(xiàn)有的問題。

·早期受用者意在幫助你把產(chǎn)品做得成功（這是最好的一點）。早期受用者喜歡看見能夠讓自己成為真正解決問題的英雄的機會出現(xiàn)。