星巴克又上熱搜!.網(wǎng)友:在作死邊緣瘋狂試探?
2月13日,有網(wǎng)友發(fā)帖表示,重慶星巴克Starbucks磁器口門(mén)店員工驅(qū)趕在門(mén)口吃盒飯的民警。
這一事件在網(wǎng)上持續(xù)發(fā)酵,#重慶一星巴克驅(qū)趕吃盒飯民警#的話題引起熱議,網(wǎng)友對(duì)此紛紛表示不滿!
01
從網(wǎng)友所發(fā)的圖片上可以看出,星巴克員工以“影響品牌形象”為由,要求民警換個(gè)地方吃飯。
US coffee giant Starbucks is facing a backlash from Chinese social media users after staff in one of its stores in Chongqing, Southwest China, reportedly drove out local police who were eating food at the doorstep of the store, citing that the latter's behavior could affect the coffee brand's image.
美國(guó)咖啡巨頭星巴克正面臨中國(guó)社交媒體用戶的抨擊,據(jù)報(bào)道,星巴克在中國(guó)西南地區(qū)重慶的一家門(mén)店員工把在門(mén)口吃東西的當(dāng)?shù)孛窬s走,理由是民警這樣做可能會(huì)影響星巴克的品牌形象。
還有網(wǎng)友稱門(mén)店的工作人員還投訴了吃飯的民警,驚呆了老鐵這是什么表演?只是休息的時(shí)候吃個(gè)飯而已,居然還會(huì)被投訴。
One users said: "The police just borrowed a place to eat, how could it be linked to affecting the image of Starbucks? Now, to the contrary, chasing the police out from the store has seriously affected the image of Starbucks. There are a lot of coffee shops, so we don't have to drink Starbucks."
一位網(wǎng)友說(shuō),“民警只是借用了一個(gè)吃飯的地方,怎么會(huì)和影響星巴克的品牌形象聯(lián)系在一起?現(xiàn)在恰恰相反,把民警從店里趕出來(lái)的做法,嚴(yán)重影響了星巴克的形象。中國(guó)有很多咖啡店,我們不必非要喝星巴克。”
The police did not leave rubbish un-cleaned while eating and did not cause any negative hygienic impact at the doorstep, but they were yet still asked to leave by Starbucks staff, according to another screenshot circulating online.
根據(jù)網(wǎng)上流傳的另一張截圖,民警在吃飯時(shí)并沒(méi)有留下垃圾,也沒(méi)有在門(mén)口造成任何衛(wèi)生問(wèn)題,但他們卻仍然被星巴克工作人員要求離開(kāi)。
星巴克咖啡公司成立于1971年,總部位于美國(guó)華盛頓州西雅圖,但是中國(guó)是星巴克的全球第二大市場(chǎng),星巴克此舉難道真的毫不在乎中國(guó)消費(fèi)者的感受嗎?
The US coffee chain shop currently operates more than 5,400 stores in more than 200 cities in the Chinese mainland, according to its official website.
根據(jù)星巴克官方網(wǎng)站,星巴克連鎖店目前在中國(guó)大陸200多個(gè)城市開(kāi)設(shè)了5400多家門(mén)店。
最令阿代爾意外的是,這還不是星巴克第一次驅(qū)趕民警。有網(wǎng)友爆料,2021年,上海松江某星巴克就拒絕了民警的借座請(qǐng)求。理由是:不接受外帶食物,會(huì)嚇到我們的顧客。
該網(wǎng)友還提到,當(dāng)時(shí)對(duì)面的麥當(dāng)勞,熱情地接待了被驅(qū)趕的民警,還一人送了一杯可樂(lè),說(shuō)出來(lái)的話也十分暖心:“大家幸苦了,為了我們辛苦了”。
而這次星巴克的舉動(dòng)算是徹底激怒了廣大網(wǎng)友們。
2月14日下午,星巴克中國(guó)微博官方賬號(hào)終于發(fā)文道歉,但否認(rèn)了“驅(qū)趕民警”和“投訴民警”的情況。
@星巴克中國(guó)
對(duì)此,許多網(wǎng)友認(rèn)為星巴克的道歉聲明根本就沒(méi)有誠(chéng)意!
之后,一些為民警憤憤不平的網(wǎng)友組團(tuán)給這家星巴克門(mén)店打差評(píng),此涉事門(mén)店的評(píng)分從4.3分直接降到了3.7分。
群情激憤之下更有人直接去涉事星巴克門(mén)店送白花扔雞蛋。當(dāng)保潔人員準(zhǔn)備打掃時(shí),旁邊的市民勸阻其不要清掃。
有網(wǎng)友表示此種做法有些過(guò)激了,最終這些垃圾還是會(huì)由保潔人員打掃,還是要保持理智??!
02
更魔幻的還在后面。就在今天,#星巴克漲價(jià)#沖上了熱搜第一,本打工人也是心頭一緊。
其實(shí),關(guān)于漲價(jià)問(wèn)題,星巴克CEO凱文·約翰遜(Kevin Johnson)早就公開(kāi)表示:“星巴克預(yù)計(jì)未來(lái)將繼續(xù)漲價(jià) ,以應(yīng)對(duì)通貨膨脹和與疫情相關(guān)的勞動(dòng)力市場(chǎng)問(wèn)題所帶來(lái)的利潤(rùn)擠壓?!?/p>
《紐約時(shí)報(bào)》也發(fā)文稱:星巴克將再次提價(jià),原因是供應(yīng)和人工成本上升。
Starbucks will increase prices this year, the coffee giant said on Tuesday, blaming supply chain disruptions and a sharp rise in labor costs.
咖啡巨頭星巴克周二表示,將在今年提高價(jià)格,原因是供應(yīng)鏈中斷和勞動(dòng)力成本急劇上升。
For the last three months of last year, the company’s profit soared 31 percent, to $816 million, Starbucks said in reporting its quarterly earnings on Tuesday. Revenue grew to $8.1 billion, a 19 percent jump compared with the same quarter a year ago.
星巴克在周二發(fā)布的季度收益報(bào)告中稱,去年最后三個(gè)月,公司利潤(rùn)飆升31%,達(dá)到8.16億美元。營(yíng)收增至81億美元,與去年同期相比增長(zhǎng)了19%。
The company raised prices in October 2021 and again in January 2022, executives said on Tuesday, and more increases are coming.
該公司高管在周二表示,公司在2021年10月和2022年1月分別上調(diào)了價(jià)格,未來(lái)還會(huì)有更多提價(jià)。
“We anticipate supply chain disruptions will continue for the foreseeable future,” said Kevin Johnson, the president and chief executive of Starbucks. “We have additional pricing actions planned through the balance of this year, which play an important role to mitigate cost pressures including inflation.”
星巴克總裁兼首席執(zhí)行官凱文·約翰遜說(shuō):"我們預(yù)計(jì),供應(yīng)鏈中斷的情況可能還將在未來(lái)持續(xù)出現(xiàn),我們計(jì)劃在今年剩下的時(shí)間里采取更多的定價(jià)行動(dòng),這會(huì)對(duì)緩解包括通貨膨脹在內(nèi)的成本壓力發(fā)揮重要作用"。
而近年來(lái),除了漲價(jià)的問(wèn)題,星巴克在食品安全方面更是頗受爭(zhēng)議。
2021年12月,無(wú)錫市兩家星巴克門(mén)店多次使用過(guò)期食材、篡改保質(zhì)期、售賣(mài)隔夜糕點(diǎn)。
The Wuxi's Market Supervision Administration also said in a statement late on Monday that after conducting investigations on the two stores involved in the incident, it also carried out checks on all 82 Starbuck stories in the city, finding 15 issues in total, including employees not wearing work caps and disinfections records not being complete.
無(wú)錫市市場(chǎng)監(jiān)督管理局也在周一晚些時(shí)候的一份聲明中表示,在對(duì)涉事的兩家門(mén)店進(jìn)行調(diào)查后,市監(jiān)局還對(duì)無(wú)錫市所有82家星巴克門(mén)店進(jìn)行了檢查,共發(fā)現(xiàn)15處問(wèn)題,包括員工未戴工作帽和消毒記錄不完整。
The Beijing News report said one of the Starbucks stores used expired matcha liquid to make lattes, while another had put pastries up for sale that were meant to be thrown away.
《新京報(bào)》稱,其中一家星巴克門(mén)店用過(guò)期的抹茶液制作拿鐵,而另一家門(mén)店則將本應(yīng)扔掉的過(guò)期糕點(diǎn)拿來(lái)出售。
之后,星巴克對(duì)于徹查出來(lái)的食品安全方面問(wèn)題感到十分抱歉,并表示將對(duì)其在中國(guó)的所有約5400家門(mén)店進(jìn)行檢查和員工培訓(xùn)。
via.@星巴克中國(guó)
這不是去年年底才做的培訓(xùn)嗎?今年年初就開(kāi)始驅(qū)趕民警了?這是培訓(xùn)了個(gè)寂寞嗎?
對(duì)于星巴克在中國(guó)出現(xiàn)的食品安全問(wèn)題,外國(guó)網(wǎng)友也表示十分擔(dān)心。
中國(guó)的星巴克被發(fā)現(xiàn)使用過(guò)期原料,并通過(guò)篡改標(biāo)簽再次售賣(mài)。如果他們?cè)谥袊?guó)藐視食品安全,他們?cè)诿绹?guó)也會(huì)這樣做。與中國(guó)政府不同,美國(guó)沒(méi)有問(wèn)責(zé)制。只有@星巴克工人聯(lián)合會(huì)(Starbucks Workers United)維護(hù)消費(fèi)者。
就在本月初,上海星巴克咖啡經(jīng)營(yíng)有限公司無(wú)錫震澤路店、無(wú)錫昌興大廈店因使用過(guò)期食品原料、經(jīng)營(yíng)過(guò)期食品等違規(guī)行為分別被處以罰款。
The Wuxi Market Supervision Administration handed out a 690,000 yuan fine to one store, while another store was fined 670,000 yuan. The penalty statement was released on the website of the National Enterprise Credit Information Publicity System (Jiangsu) on Tuesday.
無(wú)錫市市場(chǎng)監(jiān)督管理局對(duì)一家商店處以69萬(wàn)元的罰款,而另一家商店被罰款67萬(wàn)元。周二,國(guó)家企業(yè)信用信息公示系統(tǒng)(江蘇)的網(wǎng)站上發(fā)布了處罰聲明。