Learning how to grow your business isn’t just a worthy goal; growing your business is often a necessity for your business’s survival and your economic well-being. What can you do to get your business beyond the bare sustenance level? What can you do to turn it into the income-generating powerhouse you envision? Try one of more of these growth strategies. All have been successfully used by other businesses and, with some planning and investment, will work for you.
學(xué)習(xí)如何發(fā)展業(yè)務(wù)不僅是一個(gè)有價(jià)值的目標(biāo)，也是企業(yè)生存和提高經(jīng)濟(jì)能力的必要條件。 我們該做些什么來提高公司盈利呢？如何把它變成想象中的創(chuàng)收增長極？下面這些策略可以為你提供一些經(jīng)驗(yàn)，這些都是其他公司嘗試過的有效策略，相信加以計(jì)劃和投資也能為你所用。

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1. Penetrate your existing market.
鞏固現(xiàn)有市場
When you think about how to grow your business, the first thing that probably comes to mind is getting new customers. But the customers you already have are your best bet for increasing your sales; it’s easier and more cost-effective to get people who are already buying from you to buy more than to find new customers and persuade them to buy from you.
當(dāng)你考慮如何發(fā)展業(yè)務(wù)時(shí)，可能想到的第一件事就是獲得新客戶。但已經(jīng)擁有的客戶是增加銷售額的最佳選擇。相比去尋找新的顧客、并說服他們購買的而言，讓那些已經(jīng)從你這里購買過東西的人購買更多顯得更簡單、性價(jià)比更高。
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2. Ask for referrals.
鼓勵(lì)客戶推薦其他客戶
That's not to say that getting new customers is a bad approach. One of the easiest ways to do this is to ask your current customers for referrals. Having good products and great customer service and just assuming that your customers are passing the word about your business isn’t going to do much to increase your customer base; you have to actively seek referrals. During or after every job or sale, ask your satisfied customer if he knows anyone else who would be interested in your products or services.
獲得新客戶并不是一個(gè)壞方法。要做到這一點(diǎn)最簡單的方法之一是要求您的當(dāng)前客戶推薦其他客戶。有良好的產(chǎn)品和良好的客戶服務(wù)，假設(shè)你的客戶會為你“美言幾句”，但這并不會擴(kuò)大你的客戶群，這時(shí)候你就要積極鼓勵(lì)客戶幫你推薦其他客戶。在每次銷售或者工作的過程中以及完成工作后，問一下對你滿意的客戶是否認(rèn)識其他會對你們的產(chǎn)品或者服務(wù)感興趣的人。
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3. Innovate your product or service.
創(chuàng)新產(chǎn)品或服務(wù)
Discovering and promoting new uses for your products or services is a great way to both get existing customers to buy more and attract new customers.
發(fā)現(xiàn)并推廣您的產(chǎn)品或服務(wù)的新用途，既能讓現(xiàn)有客戶購買更多，也能吸引新客戶。
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4. Extend your market reach.
擴(kuò)大市場范圍
There are several ways of growing your business by making your product or service available to a new pool of customers.
有幾種方法可以通過將您的產(chǎn)品或服務(wù)提供給新的客戶群來發(fā)展您的業(yè)務(wù)。
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The most obvious is to open stores in new locations, such as opening a store or kiosk in a new town. New locations can also be virtual, such as a website with an online store. Another approach is to extend your reach through advertising. Once you’ve identified a new market, you might advertise in select media that targets that market. If your new market consists of a younger demographic, you may want to use social media for advertising.
最有效的方法就是在新的地方開設(shè)商店，例如在新市鎮(zhèn)開設(shè)商店或售貨亭。新的位置也可以是虛擬的，例如開設(shè)在線商店。另一種方法是通過廣告來擴(kuò)大覆蓋面。一旦你瞄準(zhǔn)了一個(gè)新的市場，你可以在針對該市場的特定媒體上做廣告。如果你的新市場是由一個(gè)更年輕的顧客群組成的，你可能需要使用社交媒體做廣告。
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5. Participate in trade shows.
參加貿(mào)易展會
Trade shows can be a great way to grow too. Because trade shows draw people who are already interested in the type of product or service you offer. The trick is to select the trade shows you participate in carefully, seeking the right match for your product or service.
展會也是企業(yè)發(fā)展的好方法，因?yàn)橘Q(mào)易展會吸引了已經(jīng)對你提供的產(chǎn)品或服務(wù)類型感興趣的人。訣竅是仔細(xì)選擇您參與的展會，為您的產(chǎn)品或服務(wù)尋找合適的機(jī)會
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6. Conquer a niche market.
占領(lǐng)利基市場
Remember the analogy of the big fish in the small pond? That’s essentially how this strategy for growing your business works. The niche market is the pond; a narrowly defined group of customers. Think of them as a subset whose needs are not being met and concentrate on meeting those unmet needs.
還記得小池塘里大魚的比喻嗎？ 這就是幫助公司發(fā)展的基本戰(zhàn)略。利基市場是池塘; 規(guī)模較小的目標(biāo)客戶群就是大魚。把它們看作是一個(gè)需求沒有得到滿足的小團(tuán)體，不斷去滿足他們的需求。
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7. Contain your costs.
控制成本
Surprised? Bear in mind that when we’re talking about growing your business, we’re actually talking about growing your business’s bottom line. And the difference between pre-tax and post-tax money can make this a very effective growth strategy. There are two main approaches to cutting costs; liquidating your “l(fā)oser” products and improving your inventory turnover.
驚訝嗎？請記住，當(dāng)我們談?wù)摴景l(fā)展時(shí)，我們實(shí)際上是在討論如何提高凈收益。稅前和稅后的差額可以有效提高凈收益，主要有兩種方法削減成本：清理你的“失敗者”產(chǎn)品，并改善你的庫存周轉(zhuǎn)。
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8. Diversify your products or services.
多元化的產(chǎn)品和服務(wù)
The key to successful growth through diversification is similarity. You want to focus on the related needs of your already established market or on market segments with similar needs and characteristics.
通過多元化成功發(fā)展的關(guān)鍵是相似性。您要專注于您已經(jīng)建立的市場的相關(guān)需求，或需求和特點(diǎn)相似的細(xì)分市場。
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9. Franchising
特許經(jīng)營
The stories of entrepreneurs who have become both well known and well heeled due to franchising their small businesses are legion - and not just stories. If you have a successful business and can develop a system that ensures that others can duplicate your success, franchising may be the fast track for growing your business.
許多企業(yè)家都通過特許經(jīng)營小企業(yè)的方式成為了知名人士。如果你有一個(gè)成功的企業(yè)，并且可以開發(fā)一個(gè)系統(tǒng)，以確保其他人可以復(fù)制你的成功，特許經(jīng)營可能是發(fā)展業(yè)務(wù)的快速通道。
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10. Exporting
走出去
Expanding into international markets can also be a powerful boost to your business’s bottom line. Like franchising, this is a way of growing your business that requires quite a commitment of time and resources, but can be extremely rewarding.
擴(kuò)展到國際市場也是可以推動企業(yè)發(fā)展的。就像特許經(jīng)營一樣，這是增長業(yè)務(wù)的一種方式，需要相當(dāng)多的時(shí)間和資源，但同時(shí)也是非常有益的。
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There you have it; how to grow your business. Don’t let this list overwhelm you; pick one or two of these ideas that are suitable to your business and your circumstances and get your plan for growing your business underway.
這些就是幫助企業(yè)發(fā)展的幾大建議了。但不要覺得消化不了，可以選擇一兩條適合你的企業(yè)的方式，因而制定相關(guān)計(jì)劃幫助企業(yè)發(fā)展。