Measuring performance 評(píng)估績(jī)效
詞匯準(zhǔn)備
company performance
公司績(jī)效
performance evaluation
績(jī)效評(píng)估
annual report
年度報(bào)告
pre-tax profits
稅前利潤(rùn)
supermarket chain
連鎖超市
breakdown
無虧損
可變化的，不穩(wěn)定的
graph
圖表
bar-chart
拄形圖
annual report
年度報(bào)告
罷工行動(dòng)
exchange rate
匯率
disposal
出售
deliver
實(shí)現(xiàn)
balance sheet
資產(chǎn)負(fù)債表
cash management
現(xiàn)金管理
net cash
凈現(xiàn)金收入
exceptional items
非常項(xiàng)目
operating margins
經(jīng)營(yíng)利潤(rùn)
cost-cutting measures
降低成本的措施
資源增效計(jì)劃
sales volume
銷售量
trading volume
貿(mào)易額
turnover
營(yíng)業(yè)額
restructure
結(jié)構(gòu)重組
asset
資產(chǎn)
使…有效率
cash surplus
現(xiàn)金盈余
organizational changes
公司結(jié)構(gòu)變化
cost-cutting measures
降低成本的措施
transformation programme
改革
PLC: public limited company
的縮寫
Net profit
凈利潤(rùn)
Earnings per share
每股收益
Dividend per share
每股分紅
口語練習(xí)
what information is used to measure the performance of a company?
Where you can find this information?
需要利用那些信息來評(píng)估公司的績(jī)效？從那里可以得到這些信息？
參考詞匯和表達(dá)
the company is committed to a performance management culture
公司致力于績(jī)效管理文化
performance evaluation
績(jī)效評(píng)估
performance appraisal system
績(jī)效評(píng)估體系
track performance of the company
跟蹤公司的績(jī)效
一套新（評(píng)估）標(biāo)準(zhǔn)
standardized benchmarks to measure the performance of the company
用規(guī)范的標(biāo)準(zhǔn)來評(píng)估公司的績(jī)效
the company’s annual report
公司的年度報(bào)告
the company’s data put into charts and graphs
用圖表顯示公司數(shù)據(jù)
key performance indications include: profits, turnover, share price, sales volume, dividend, etc.
衡量績(jī)效的主要指標(biāo)包括：利潤(rùn)，營(yíng)業(yè)額，股價(jià)，銷售量，紅利等
?關(guān)于股票跌漲的常用表達(dá)有：
shoot up
猛漲
shares peak at
股價(jià)達(dá)到高點(diǎn)
股價(jià)崩盤
the price falls/goes down
股票下跌
shares recover
股價(jià)回升
go into steady decline
股價(jià)穩(wěn)步下跌
share price is marginally up
股價(jià)微升
share are up slightly by 1.3 pence
股票上升1.3便士
Annual reports
年度報(bào)告
Speaking: which company has the best results? Which has the worst?
參考答案
The company with the best results is C. Company B made steady progress only. Companies A and D both had disappointing years.
For D, trading profit fell by 7%; however, as the company was able to spend ￡4.8 on an acquisition, we assume profits were still reasonable. On the other hand, A made losses that were only almost balanced by gains from cost savings. Therefore, A seems to have the worst results.
口語練習(xí)
Work in pairs. Your company has a large cash surplus and wants to invest in shares. Loot at the information about Ramsden Breweries plc and Bute Chemicals plc. Which company would you invest in?
你的公司擁有大量的盈余現(xiàn)金，想投資股票?？聪铝袃杉疑鲜泄荆豪匪沟瞧【朴邢薰竞捅忍鼗す煞萦邢薰镜南嚓P(guān)情況，你打算投資哪家公司？
參考詞匯和表達(dá)：
factors to consider when making investment options
選擇投資時(shí)需要考慮的因素
yield the desired level of profits
到達(dá)預(yù)期利潤(rùn)水平
with limited export performance
出口業(yè)績(jī)有限
smaller scale industry adds to the flexibility
規(guī)模小的企業(yè)更有靈活性
an industry with clear growth potential, particularly in export markets
明顯有發(fā)展?jié)摿Φ墓I(yè)，特別是在出口市場(chǎng)上。
the restructuring programme would deliver the company’s performance improvement
重組計(jì)劃將提高該公司的績(jī)效
the consolidation strategy increase its investment and bring in greater operating margins.
合并策略將增加其實(shí)投資，帶來更大的經(jīng)營(yíng)利潤(rùn)
寫作訓(xùn)練
Write a 120-140 word report comparing the two companies and recommending the most suitable investment. Before you write, think carefully about the following.
How many parts will the report have?
What heading will each part have?
What information will each part contain?
寫一份120-140字的報(bào)告，對(duì)上述兩家公司進(jìn)行比較，并推薦最適合投資的一家公司。寫之前，先考慮以下各點(diǎn)。
報(bào)告應(yīng)該又幾個(gè)部分組成
各個(gè)部分的標(biāo)題是什么
各個(gè)部分應(yīng)該包含那些信息
參考例文
Ramsden Breweries and Bute Chemicals: investment potential.
Introduction
This report aims to assess which company, either Ramsden Breweries or Bute Chemicals, this company should invest in.
Ramsden
The company had mixed results last year, although turnover increased by approximately 25%, net profit rose by less than 4%, however, restructuring may be to eliminate these inefficiencies and expected growth in the drinks industry suggests opportunities for increased profits.
Bute
Results were disappointed, with turnover and profit both falling slightly. Nevertheless, the company managed to increase its dividend to shareholders. The rumoured merger seems likely to push up the share price considerably.
Conclusion
Despite the merger rumours, any investment in Bute Chemicals would involve a risk. Ramsden, on the other hand, despite its present inefficiency, is still profitable and has definite potentials for further growth.
Recommendation
We would recommend investment in Ramsden Breweries.
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