本專(zhuān)欄內(nèi)容源自滬江網(wǎng)校BEC商務(wù)英語(yǔ)【中級(jí)秋季班】>>?? 旨在幫助要參加BEC劍橋商務(wù)英語(yǔ)中級(jí)考試的同學(xué)們提高實(shí)戰(zhàn)能力。請(qǐng)大家根據(jù)聽(tīng)力材料，回答問(wèn)題。

In many industries, image is usually one of the last things business owners look at. If business is not booming, they assume there is something wrong with their prices, or sales methods. However, ___1____, in a small business, image is 50% of business. The impact you have on your customers may be your appearance, cleanness of your store, equipment, uniforms or style of your brochures. Customers will judge you by the clothes you wear, the way you carry yourself, the equipment you use, the people you hire, the advertising you choose, phone conversations of you and your clerks, your work quality, cleanness of your equipment, your general appearance, your ___2____, your signage and your business cards. Therefore, you must continually look at your business image. A positive image reflects your___3____. If you are true to your customers, they will be true to you. And they will help you by word of mouth advertising. They will take your business cards, hand them out to friends, relatives and____4____. All of this is free. You don’t have to even ask for it. Mind you, even if your first impression is great, you can lose it just as fast, if you fail to handle simple details, because things change, and customer and perceptions change with ___5___and world events and views.
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according to statistics

promotion literature

integrity, success, and customer service

business associates

local, regional, national

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