You Attitude (or You Approach) 原則希望通過設(shè)身處地地從讀者的立場(chǎng)、利益出發(fā)考慮和處理問題。除一些抱怨信等具有特殊功能的商務(wù)寫作，一般來說作者都需要擁有一顆為讀者著想的真誠之心。
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首先介紹一下Shirley Taylor在她的書中開篇提到的三條新原則~

書面交流的三條新原則

? 1. If you can say it, you can write it 如果可以這么說，就可以這么寫

很多時(shí)候我們不是不會(huì)寫，而是糾結(jié)于個(gè)別的字句，拖拖拉拉想要寫個(gè)完美的開頭，或者選個(gè)優(yōu)雅的詞匯，結(jié)果虎頭蛇尾，甚至不能善始善終。商務(wù)英語需要的是簡潔有力。另外，在商務(wù)英語信函中，我們往往只會(huì)提供一些較為客觀的信息事實(shí)，無法展現(xiàn)自己的聲調(diào)、表情。因此，采用接近口語的方式寫作不是為明智之舉——因?yàn)槲覀冊(cè)趯懽髦腥谌肓俗约旱娜烁衽c個(gè)性。這使我們與眾不同，能與讀者建立更為緊密的聯(lián)系。

?2.Write for today, not yesterday. 棄舊圖新，改用新式寫作方法

【舉個(gè)栗子】

Yesterday：Please be advised that a meeting of the Annual Convention Committee will be held on 24 February (Thursday) at 9:30 am. Approximately 2 hours will be required for the meeting and you are required to attend to report on progress made since the last meeting. Kindly advise me of your availability at your soonest.

這個(gè)例子被動(dòng)冗長、枯燥乏味，影響理解。讀下來覺得有點(diǎn)冒冷汗……

Today:I’d like to hold another meeting of the Annual Convention Committee on Thursday 24 February from 9:30 to 11:30 am. I hope you can attend to report on the great ideas you brought at the last meeting. Pleas confirm if you can join us.

今天人們更多地將信函視為建立關(guān)系，凸顯自己特點(diǎn)的手段，因此在撰寫時(shí)會(huì)時(shí)常注意將You（即讀者）放在重要的位置上，希望收件人能愉快地接受，而非被動(dòng)地收下。

3.Aim to build relationships 旨在建立關(guān)系

一些人喜歡使用Please be reminded(現(xiàn)謹(jǐn)提醒)/Kindly be advised(茲通知)Please find attached現(xiàn)謹(jǐn)附上)/herewith(隨信)/above-mentioned(以上所言)，這些語言可能會(huì)使你的語言乏味，而不能展現(xiàn)你的個(gè)性，甚至你的真實(shí)意思。如果以建立良好關(guān)系為出發(fā)點(diǎn)，用積極、新鮮、有趣的口吻來寫作，融入你的情感和個(gè)性，將有助于人們了解文字背后真實(shí)的你。

那么，為了建立良好的關(guān)系，我們?cè)趯戉]件的時(shí)候一定要注意使用POSITIVE用語。


POSITIVE approach

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其實(shí)積極的用語私以為可以從屬You Attitude。因?yàn)槎际菫閷?duì)方考慮，有利關(guān)系的建立。

How to be positive?
? 強(qiáng)調(diào)情形較為有利的一面（而非不利的）
? 敘述什么是可以做的（而非不能做的）
? 盡量在語法上不用否定（grammatical negative，比如no，cannot，will not或者can’t以及像criticize，fail，reject，must，force等較為消極的詞匯）
? 避免使用懷疑的語氣
? 在表達(dá)積極意義上使用具體的詞匯，表達(dá)不太積極的意義時(shí)用不太具體的詞匯
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下面，來看幾個(gè)例子


? You’ll never regret using our bank.
改 You will benefit from our many banking services.

? We cannot ship your sofa until July 1.
改 Your sofa will be shipped on July 1.

? We close the café every night at 1130 so that we can go home.
改 The café will remain open until 1130 pm for the convenience of our customers.

? After just one week of our weight-loss program, you won’t feel fat and miserable.
改 After only one week of “Aerobics for Fitness”, your clothes will be looser and you will feel strong and trim.

? I will not be able to attend the dinner on Friday, March 3 but I will be present for the luncheon.
改 On Friday, March 3, I can attend only the luncheon.

? You must pay your bill by the tenth of each mouth to receive a discount of 2 percent.
改 By paying your monthly invoice by the tenth, you will earn a 2 percent discount.

? If you want to follow these instructions…
改 You will find these instructions helpful, for…

? If you want to order this book…
改 Just sigh the enclosed card and Effective Reports will soon be on its way to you…

? We hope this meets your approval…
改 We think you will like this change of procedure because…

? Unfortunately, I have no business experiences.
改 My courses in business administration at Indiana State University have given me an understanding of the fundamentals of management and supervision.

? We have learnt of the unfortunate circumstances of your accident, illness, and losses in the stock market.
改 We are sorry to know what has happened to you these days.

以上就是本期的主要內(nèi)容。更多信息可以參考：You-Attitude禮貌原則下的英文商務(wù)信函寫作。

對(duì)于相關(guān)內(nèi)容有疑問或意見的請(qǐng)留言哦~
聲明：本文系滬江英語原創(chuàng)內(nèi)容，轉(zhuǎn)載請(qǐng)注明出處。本文僅代表作者個(gè)人觀點(diǎn)，僅供參考。如有不妥之處，歡迎指正。