As a PR pro or company owner managing your own public relations campaign, writing press releases should become very natural to you. If you've got news about your product, service or company, then you're ready to experience the power of press releases.
如果你從事人力資源方面的工作或是需要自己推廣公共關(guān)系的公司老板，你會經(jīng)常要寫新聞稿。當(dāng)收到關(guān)于產(chǎn)品、服務(wù)或公司的新聞，你就該準(zhǔn)備好體驗(yàn)新聞稿的強(qiáng)大感染力了。

So just what is a press release? It's simple. A press release is a one to two page document used to call attention to your company and its products/services. Press releases are also known as news releases. Back to basics, it means just that: news.
所以，什么是新聞稿呢？很簡單，新聞稿是為宣傳公司以及其產(chǎn)品和服務(wù)的文獻(xiàn)，一般為1到2頁。從字面上看，新聞稿的重點(diǎn)在于“新聞”二字，新聞稿也就是新聞。

There are several types of press releases you can write. Starting a business. Having new employees joining your team. Your company wins awards. You're working with a charity. Or anything new or different about your business and its product line constitutes a newsworthy press release.
新聞稿的內(nèi)容多樣，包括創(chuàng)業(yè)、新員工加入、公司獲獎(jiǎng)、和慈善機(jī)構(gòu)合作等等。公司經(jīng)營和產(chǎn)品線上的任何變化都值得發(fā)新聞稿。

There's a trick to writing press releases, though. Your message has to be newsworthy without sounding like a blatant advertisement. The release is written in an unbiased format so the reader trusts the information to be accurate.
寫新聞稿的時(shí)候要注意一點(diǎn)。你所傳達(dá)的信息必須有新聞價(jià)值而且不能聽起來像是明目張膽的廣告。新聞稿必須中立，這樣讀者才能相信信息是真的。

Use a headline that sums up your entire story. That way, they'll get the meat of the message and - if the headline's good enough - they'll read on.
標(biāo)題要總結(jié)全文。這樣，讀者才能了解信息的實(shí)質(zhì)——如果標(biāo)題夠好，他們才會繼續(xù)往下讀。

The body part is not as difficult as most people think – and intact you can do it in 6 easy steps:
正文部分不像大多數(shù)人想象的那么難，你只需要6步就能輕松完成:

Communicate the 5 W's and the H. Who, what, when, where, why, and how.
交待出下面這6點(diǎn)：人物、事件、時(shí)間、地點(diǎn)、原因以及方式。

1. What is the actual news?
1. 新聞是什么？

2. Why this is news？
2. 為什么這是個(gè)新聞？

3. The people, products, items, dates and other things related with the news.
3. 涉及的人物、產(chǎn)品、物品、時(shí)間等等。

4. The purpose behind the news.
4. 新聞的目的。

5. Your company, city, state.
5. 你的公司名稱，所在城市和國家。

6. Any quotes/testimonials
6. 任何引言/證明書

Don't forget your basic information as well. It may sound elementary but be sure to include the name of a contact person, phone number, fax, Email address, Web address and company address.
別忘了一些基本信息。也許這些聽起來無關(guān)緊要，但是確保提供聯(lián)系人、電話、傳真、電子郵箱、官方網(wǎng)站和公司地址。

Also write a short paragraph that describes your business. Use this paragraph at the end of every press release.
再用一小段的篇幅描述你的公司業(yè)務(wù)，放在每一篇新聞稿的最后一段。

Keep your sentences short and to the point. Don't use jargon. Just keep it simple.
語言要簡練到位。不要用術(shù)語，簡單就好。

Don't be tempted to write a long press release. Stay as close to one page as possible. More than two pages is way too long.
不要長篇大論，通常一頁紙就夠了。超過兩頁就太長了。

Write your press release as if you were a third-party observer. Read the newspaper for some examples. Or study press releases from other companies.
新聞稿要以第三方的口吻來寫。在報(bào)紙上找一些例子來讀?；蛘呓梃b其他公司的新聞稿。

新聞稿英文參考樣例>>>