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上一期BEC中級：【BEC中級】一些關于藝術的看法
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One thing I don't understand is how a company ever decides what to choose. I mean, art is such a personal thing. How does anyone ever agree?
Well, that's true. ---1--- No, you need to keep it small. Just one or two people. But choosing art for your offices isn't necessarily about choosing what the individual likes. ---2---
So what's a typical of art?
---3---
I often go into buildings and look at modern art and think, What is that? It isn't of anything. No people. Nothing. Why do so many companies choose it?
There are a number of reasons, other than the fact that the managing director might like it. You don't want art that will offend anyone. So a painting of a man and a woman with no clothes on is a bad idea. Similarly, a landscape or a painting of the countryside is the sort of thing you have in your living room at home and doesn't look very corporate. ---4--- And remember, it doesn't have to be a painting. A sculpture in the reception area can be very effective, for example.
Finally, all this must be very expensive. How does a company justify thousands of pounds on this kind of thing?
It can be expensive but of course many people rent works from us, for as little as ten pounds a week. ---5---
That sounds like a good idea.
I think it's important that you don't set up committees or anything. If you have a workforce of 300 and you ask everyone, you'll get 300 different answers. The real benefits for a business are that the artwork gives a positive image to clients. It's so varied. But in general, I suggest something strong and bold. If it's just light colours that no one can really see, it's pointless. You need art which shows your clients you have good taste and that you are successful. Also the art needs to say what kind of company you are. Most companies want to give clients the message that says we're modern and we're planning for the future. A classical painting says we're old and traditional. A painting by a young, modern painter gives a more positive image. It also means that if you change your mind after a year or so, it's easy to change the piece.
有一樣事情我不是很明白的就是一個公司是怎么決定選擇什么藝術品的，我的意思是，藝術品是一樣很私人的東西。人們是怎么同意的呢？ 好的，這是正確的。我認為你不設立委員會或是類似的組織很重要。如果你有300工作人員，你問他們，你就會得到300個不同的答案。沒有必要，你需要保持小規(guī)模，一兩個人足以。但是為辦公地點選擇藝術品不一定非得每個人都喜歡。藝術裝飾品的真正作用在于向客戶傳達一種積極地形象。 但是什么是典型的藝術品呢？ 答案很多但是我的建議是選擇那些顏色鮮明而富有感染力的。如果是淡色調，人們根本就不會注意到，這樣就沒意義了。你需要的藝術品能向客戶顯示你的品位和成功形象。 我常常走進一些建筑物，觀賞那些現(xiàn)代藝術品，不禁會問，那是什么？畫面上毫無一物，沒有人，什么也沒有，那為什么這么多公司還會選擇它？ 除了執(zhí)行總監(jiān)喜歡它之外，還有一些原因。你可不想你選擇的藝術品可能會冒犯別人。所以赤身裸體的一對男女的畫像絕對不是一個好的選擇。同樣的，一副鄉(xiāng)村風景畫適合放在臥室，而不是企業(yè)。藝術品應該傳達你公司的基本信息。大部分公司都想告訴客戶，我們很現(xiàn)代化，并且關注未來。一副古典作品說明公司古老而傳統(tǒng)。一副當代年輕畫家的作品說明公司朝氣蓬勃。注意，不一非得是一幅畫，例如，前臺接待區(qū)放上一尊雕塑效果會很棒。 最后要說明的是這些都是不小的開支。一個公司是怎么決定在這上邊花費幾千英鎊的呢？ 它是會很貴，所以很多人們是從我們這里來租藝術品，一個星期就是十英鎊。而且它意味著如果一年后你改變心意，那么也容易把藝術品換掉。