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---1--- Someone on the ground might pick one up and read it. Maybe two or three people. On the other hand the wind might blow them away.
---2--- You probably wouldn't do it, would you? Well, unfortunately, that's what it's like to advertise on the Internet.
---3--- But there are ways to overcome the impossible when advertising on the Internet, as long as you follow three rules.
So, rule number one. The first thing is to remember that people use search engines. ---4---
Imagine you have a new product or a new service and you want the world to know about it. One way would be to write the advertisement onto ten or a hundred or a thousand pieces of paper and drop them from the sky over your town or city. Now imagine doing the same thing but this time throwing them into the air with adverts for every other product or service in the world. Trying to make your product, service or website known to the rest of the Internet community can be very, very frustrating. Not only making it known, but getting visitors to actually visit the site can seem impossible. So whenever someone types in a keyword linked to your business, your site needs to appear in the top 50 or so listings in all of the major search engines. Any lower and no one will ever find you.
想象你有一個新的產品或者一個新的服務，然后你想要全世界都知道它。一種方法是寫下廣告在十張或者甚至是一百張紙張上，然后在你所在的城鎮(zhèn)或者城市的天空上灑下來。 現在想象做同樣的事情，但是這次卻是通過空氣把每個產品或者服務的廣告?zhèn)鞯绞澜纭? 試圖讓你的產品、服務或網站被其余的網絡社區(qū)所知，最終的結果是非常、非常令人沮喪的。 不僅僅是被人所知，而且要讓網民確確實實地去瀏覽網站根本是不可能的事情。 所以當有人輸入與你商業(yè)有關的關鍵字時，你的網站需要出現在搜索欄結果的前50名又或者是出現在所有的搜索引擎里邊。比較靠后的排名，沒有人會找到你的產品。 解析： know about 為...所知 Internet community 社區(qū)網絡 search engine 搜索引擎